September 12, 2007
When thinking inside the box is innovative
What if you had a tool in a box that—when opened—could stimulate your employees to innovate? Inventables is does exactly that, and has some of the most innovative product developers and designers achieving enormous success. One of Inventables’ client companies, Nike, says:
“Inventables is a great tool to stimulate thinking; an excellent catalyst to the process of design synthesis. It helps you recognize how elements of an object you experienced in the past, may enhance the development of the concept you are working on now.” –Tom Berend, Advanced Innovation for Nike
Check out this new video report on CNN Money about how this forward-thinking company is helping thousands of clients discover new possibilities. (Here is another archived article, and a recent interview on National Public Radio.) Inventables has been around for about five years now, the brainchild of Zach Kaplan and Keith Schacht who wanted to empower product developers with stimulus of what is new and now possible.
Four times a year, Inventables sens a box of 20 odds and ends to subscribers at companies like P&G, GM, and Black & Decker. The team’s “Technology Hunters” seek out largely unknown yet interesting materials, electronics, capabilities and “wow” products from trade shows, journals, foreign markets, and others. Then they bring these items right to their clients’ workplace for employees to play with, ponder and be inspired to create the next new-to-the-world innovation. In doing so, Inventables injects innovation technologies right into their clients’ culture so that employees can start thinking more creatively.

