September 26, 2007
Transforming toward growth
Many companies are finding it difficult to sustain growth because they are dependant on incremental innovations, which don’t often provide the level of growth expected in today’s marketplace. So it was very encouraging to me to take part in the Consumer Goods Technology Growth and Innovation forum in Miami this week. I spent time talking with and listening to leaders and attendees from around the world about their efforts to revitalize their innovation strategies.These innovation leaders shared retrospectives on their innovation journey—what they have done, lessons learned and future approaches. Many CPG companies facing similar growth challenges are looking for innovative solutions to drive top-line growth. That transformation needs to take them from simply pushing technologies to market, toward building brand loyalty by delivering meaningfully differentiated consumer benefits.

