If you’ve never looked into podcasting before, here’s a chance to treat yourself to a free Harvard Business Online podcast interview on one of my favorite topics: Lean and Green Sustainable Innovation. HBR’s Steve Singer recently interviewed me for his IdeaCast, and it’s a free program.

You often hear experts talk about creating an “Ecosystem of Innovation.” But what is it? I see it as a convergence of clean, green environmentally-friendly practices intertwined throughout your holistic business model. In this podcast I explain how businesses need to start with a clear, articulated strategy, and then enable the right model, talent and people to focus on making that company a good steward of the environment. I give several case studies as examples, and explain why Lean and Green initiatives often require outside partnerships to enhance your model with capabilities you don’t yet have. 

To hear more, click on this link and scroll down to HBR IdeaCast No. 64.