I’m preparing for a live Webinar event this afternoon called “Insights to Innovation,” and it’s a free, 45 minute overview of contemporary tools and techniques for uncovering hidden customer and consumer insights and translating those insights into business building innovation.

Innovationedge is teaming up with EMM Group to host the Webinar, and you can find out more about the webinar at 2 p.m. Eastern time by clicking on this link. EMM Group’s Hunter Hastings and I will deliver a best practice approach to discovering hidden customer and consumer insights and sharing and applying those insights to generate innovation ideas to deliver top-line growth.

Hunter and I also collaborated on another big project, and I’m excited to tell you that Hunter’s new book titled, Improve Your Marketing To Grow Your Business hits the bookstores this week. I helped Hunter pen one of the chapters in the book, and the foreword is by my friend and former boss Tom Falk, CEO of Kimberly-Clark.

My chapter deals with generating insights about your customers and their unmet needs, and then leveraging those insights in unique or unusual ways based on the motivations that drive their behavior to create sustainable innovations. I encourage you to pick up a copy. I’ve posted a new book review under my site’s “Books on the Edge” tab, and you can click here to order online.