Is your company speaking to moms? One of my favorite topics to blog about is the Alpha Mom, and as I’ve said before, an Alpha Mom is an amazing woman. She isn’t necessarily wealthy, but she does control 85 percent of the household spending.

I like how nicely Gina Robison-Billups, the president of Moms In Business Network, sums it up: “Mothers influence everything we do…from what we wear, to what we eat, to what we drive. Because of their influence and purchasing power, moms are one of the most powerful economic forces in the world.”

Politicians are also trying to woo Alpha Moms, much as Bill Clinton appealed to “soccer moms” in the 1990s. A new bi-partisan MomVote.com website is targeting this massive audience, and was created after several 2008 presidential candidates asked for her help in reaching contemporary mothers.

On the corporate side, one marketing firm learned that 70 percent of these moms feel that companies are not doing a good job speaking to them. I think they’re just not speaking in the right language.

So what is the official Alpha Mom language and ways to communicate? Check out these facts:

• 80% of moms have watched an online video in the last week
• 87% of moms read blogs
• 90% of mothers use the same products at home and the office
• 5 million moms own their own business
• 88% of mothers refer to themselves as household CFO

Alpha Moms have their own unique way of communicating with one another. They are one of the greatest influencers in word of mouth marketing. According to the Word of Mouth Marketing Association (WOMMA), the likelihood of moms telling others of a positive business experience or enjoyable product is 90-95 percent. In addition to that, busy working mothers rely heavily on the recommendations of other busy moms when investigating products and services to buy.

In other words, forward-thinking, innovative companies can’t afford to miss the target with the largest consumer group in the U.S.