by Felix Janszen

Knowing the dynamics of the innovation process can lead to a competitive advantage, creating value for your company, your shareholders, customers and employees.

I appreciate that the author based his theories on the latest research in the fields of biotechnology, information technology, bio-informatics and combinatorial chemistry. Janszen describes the concepts of new product development and new business development clearly, and takes you through each of the processes of innovation. You’ll see how innovation flows through management and decision-making, prototyping, knowledge generation, acquisition and exploitation. This book might just open new frontiers of innovation and generate ideas for your business and your teams.