by Jeff Mauzy and Richard A. Harriman

I recommend this book for executives of all ages and disciplines who want to take their individual, departmental, and corporate performances to levels they never thought possible. The authors give us practical insights on how to build an organization that embeds creativity and innovation in its core activities.

This book gives a hands-on approach to the hallmark of the individuated successful corporation, by creating the kind of learning environment that allows employees to grow and specialize in a particular field of expertise.

Creativity, Inc. will jar loose your fixed patterns of thinking and help you to create new, more profitable connections. This pragmatic book explains how and why innovation works and shows exactly what you and your team can do to enable the force of creativity to re-energize your business.