January 21, 2008

Can Two Rights Make a Wrong?: Insights from IBM’s Tangible Culture Approach

 By Sara J. Moulton Reger

This is the book for people who never get past page two of a management book—it is as close as the genre comes to being a compulsive page-turner. Its main thesis is built on at least three big ideas that are individually persuasive and cumulatively compelling. They naturally fit into an alignment tool that is applied to the range of day-to-day and exceptional challenges all enterprises face, including the Holy Grail of transformational change.

 Sara Moulton Reger is one of the premier organizational design consultants in the country, and this book reflects her in-depth knowledge of and experience with the subject matter. This book is essential reading for those striving to achieve greater results from ongoing change initiatives. Can Two Rights Make a Wrong? contains a broad range of concepts, examples, and specific steps culled from Moulton Reger’s direct experience. Such a complete presentation of strategic and tactical advice makes Can Two Rights Make a Wrong? a mandatory addition to every manager’s bookshelf.

 Their use of Outcome Narratives, Right vs Right, and other powerful tools, all clearly described, are very helpful for getting people focused on desired ends and agreed ways of achieving them. With these tools, people can avoid having the ‘violent agreements’ that we have found so often in our work while treating culture clashes.

 Can Two Rights Make a Wrong? is a business book that takes culture seriously and isn’t intimidated by it. The method described can be used with practically any type of business problem in any industry, and the book does an excellent job of drawing on research and theory while keeping the focus practical. The three elements of Outcome Narratives, Right vs. Right, and Business Practices are significant ideas in their own right—each is a unique insight. All three ideas have been around in various guises for several years, but have not been as well crystallized or as focused on complex business problems as they are in this book.

 

Leave a comment

You must be logged in to post a comment.