I’ve just launched a slew of new book reviews over on my Books On The Edge page, just in time for spring! To “kick off ” the series I thought I’d blog about one of my favorite marketing topics: The Alpha-Mom. I’ve blogged several times before about her.  She has evolved tremendously from the so-called “soccer mom” of the early nineties into a tech-savvy powerhouse with buying power many marketers are just beginning to grasp.

This month Michele Miller and Holly Buchanan have released The Soccer Mom Myth: Today’s Female Consumers…Who She Really is; Why She Really Buys. It’s a long title for a book that I think is a wake-up call about who today’s female consumer lives both online and offline.

Check out the other books I recommend by clicking here.