“Green is he new black!” That’s a slogan on a T-shirt that stores like Wal-Mart are selling, and I’ve seen quite a few of them around today. Green has indeed become quite a fashion statement that transcends Earth Day.

Earth Day has come a long way since it first launched 39 years ago, and today across the United States, schools, businesses and government agencies are finding new ways to draw attention to caring for our planet. From where I stand, environmental issues are bigger news today than ever before. Environmental sustainability is a mega-trend that is inspiring innovative new products.

What is sustainability? Simply put, it’s how we meet our resource needs (water, food and energy), without compromising our ability to supply for future generations. Sustainability is how we impact the environment, our economy and our society. Innovative companies embrace sustainable “Green” policies with business strategies that are three-fold: Environmental, Economic and Social impact.

If you are truly innovative in your corporate sustainability efforts, you should be embracing new ways to decrease your environmental footprint, improve your financial bottom line and improve your interaction with your employees, your community and your world.