Speaker: Cheryl Perkins
Cheryl Perkins, founder and president of Innovationedge, shares her insights on sustainability. In this Podcast, Cheryl starts by defining sustainability, including a holistic view of being “green.” She addresses the importance of making sure the economic, social and environmental systems that you leverage are sustainable. Cheryl offers examples of companies that have taken green to the next step, including Wal-Mart, Unilever and IBM. She concludes by discussing how businesses can be profitable with their green initiatives, emphasizing balance and holistic solutions. She also encourages analyzing your business strategy, product portfolio and operating practices.