Archive for February, 2009

Glowing reviews from CoDev ’09!

“My expectations are generally quite low for such conferences, but this one far exceeded them.”

That’s just one of the many comments I’m  hearing today from our participants at CoDev ’09 (8th Annual Congress on Open Innovation and Co-Development) last month! The conference is sponsored by Management Roundtable (MRT) and the Product Development and Management Association (PDMA).

I was so honored to personally connect with so many attendees. Of course it’s always great to be in Scottsdale, Ariz., in the middle of winter.

I was especially excited to be back chairing this great event, which was titled,  Building Open Innovation Capabilities for Higher Value Business Opportunities.

If you want to listen to any of the interviews I gave before and during the conference, click here:

Planning will soon be underway for ext year’s 2010 event, and if this year’s feedback is any indication, it’s a can’t-miss event:


“Many of the presenters are highly educated and accomplished and effectively share their knowledge.” (Bissell Homecare Inc.)

“Helps to open up your eyes on what is possible.” ( Pro Actuate)

“If you are new to Open Innovation, or if it is happening on an ad hoc basis in your organization, this conference helps you organize thoughts and provide structure to bank on power of Open Innovation.” (National Starch Food Innovation)

“If you have ‘innovation’ or ‘open innovation’ in your job title or in your job description you need to be at CoDev 2010. It doesn’t matter if you are an expert or a beginner, this conference is very relevant.” (Pure Insight)

Even though the economic forecasts continue to be dim for 2009, it was encouraging to see that leading companies consider open innovation and co-development efforts imperative at this time.  Together top experts and advanced practitioners of Open Innovation, Henry Chesborough and I gave high level insight and practical applications for how companies can foster environments that allow open innovation to thrive and integrate multiple business models to achieve greater returns on their open innovation investments.

We had great dialoge with these experts, including open innovation practitioners from General Mills, Weyerhaeuser, Sara Lee and Kraft Foods, P&G, The Clorox Company, Honeywell International,  HP Labs, Kimberly-Clark Corporation, Burrill & Company  Booz & Company, WD-40, Cadbury,  R.J. Reynolds, JohnsonDiversey, Frito-Lay, UBS Investment Research,  Colgate-Palmolive, Unilever, and many more.

Hope to see you next year!

Marketers pay attention to Alpha Mom’s heritage

February 19, 2009 Cheryl Perkins No Comments » Alpha Moms

istock_000005608156xsmallHow do Alpha Moms handle economic challenges? By using their savvy! Marketers love Alpha Moms because they take advantage of their networks and technology to do their homework.

A new study by a marketing firm shows that while all mothers are battling with the growing concerns  such as education and saving for the future, a mom’s high-tech habits and purchasing motivations are tied into her culture and ethnic background.

BSM Media examined the behaviors, values and habits of mothers across racial lines in a new study, and found that when asked about their top three challenges as a mother, saving for the future and the rising cost of food topped lists across all respondents. Caucasian moms named managing the desires of their children for material things as a challenge (45%), African American moms are battling with affordable housing (35%) and Hispanic moms are feeling challenged by the need for steady income (56%).

What I find particularly interesting but not surprising is the technology habits of moms.  The majority of our Alpha moms  (85%) turn to the Internet first when looking for product recommendations and other mom-related parenting advice.

The Internet was also the top answer among all races, when asked which piece of technology they couldn’t live without. The cell phone came in a close second for Hispanic moms (30%). While online, African American mothers are more likely to read articles (68%) and experience music (45%). Caucasian mothers are likely to frequent social networks (45%) and message boards (43%). Blogs were the top choice among Hispanic Moms (55%) followed by social networks (42%).

Blogs are popular among all respondents, with 58% naming the media among their favorite forms of content online.
When viewing advertisements, the majority of all respondents notice the product first, rather than the ad’s message.

Overall, Caucasian and Hispanic moms think marketers are doing a better job in speaking to them than African American moms.

Harvesting a global trend

February 11, 2009 Cheryl Perkins No Comments » Biotechnology

istock_000004086320xsmallGenetically modified crops enjoyed a bumper year in 2008, according to the International Service for the Acquisition of Agri-Biotech Applications (ISAAA), a biotech group.

ISAAA predicts that by the year 2015 a total of four billion acres will have been planted. Last year 26 million more acres were planted globally, and expansion will continue.

Both wealthy and emerging nations are increasingly viewing biotech-enhanced crops as a key part of the solution to critical social issues of food security and sustainability.

The largest increase in the number of biotech farmers in 2008 was in India. In Europe, while France did not plant biotech crops in 2008, seven other EU countries increased their planting 21 percent. That’s a trend worth keeping an eye on, especially in light of the global food crisis.

Front End of Innovation Conference – Boston

February 3, 2009 mperkins No Comments » Event Info

Please join us for the 7th annual Front End of Innovation Conference in Boston on May 18-20.  Here we’ll discuss a new “ecosystem of innovation that must be developed to drive you, your team and your organization toward sustained growth in these challenging times.  

Read more about the conference here.

New Product Innovation, Design & Development for Health Plans – Las Vegas, NV

February 3, 2009 mperkins No Comments » Event Info

If you’re seeking clarity to better navigate the innovation maze, this event has been created especially for you. Here you will find lots of conversations with industry leaders about the biggest challenges in your world and get help with mapping out a strategic pathway to product development success. Read more about the event here.

Atlanta Creativity Exchange

February 3, 2009 mperkins No Comments » Event Info

Cheryl will be participating in the Atlanta Creativity Exchange on March 27 and 28.  This event is a three-day experiential series of programs for professional, educational and personal creativity presented by the best creativity leaders from North America and around the world.  Here you will be exposed to a wide range of perspectives on the research and practice of deliberate creativity. You will learn how to build value through innovation in your business or your school through evening discussions, dialog sessions, music, dancing, and just plain fun.

The Atlanta Creativity Exchange is focused on 3 tracks:

* Creativity in the Workplace
* Creativity in the Classroom
* Creativity in your Life

Looking forward to seeing you there!