Archive for September, 2009

Are you connected?

September 29, 2009 Cheryl Perkins No Comments » Innovation, Innovation Edge, LLC, Trends

It is nearlty impossible to be innovative without relating to people. And social networking is by far the easiest way to keep relationships and connections fresh. So let me ask:

tweetDo you blog? Tweet? Own a Facebook page for your company? I’ve been using social networking for several years, and I can’t imagine not having those connections in both my professional and personal relationships.  It wasn’t too long ago that Facebook was considered something for teens and young adults. But did you know that us older folks are one of the fastest-growing demographics for social networking sites? Check out these stats*:

  • A whopping 49% of visitors to Twitter, the newest mass-market innovation in social networking, are over 35, including 19% over 50.
  • On YouTube, 43% of visitors are over 35.
  • 31% of  Facebook users are over 35.
  • 26% of MySpace visitors are also in that age group.

That tells me that I am in the right place. So which of these would I recommend? I personally like Twitter and LinkedIn, a network for business professionals.(Click on those links to see my pages)

If you Twitter, be sure to do two things: When you see a “tweet” from a friend or colleague that resonates, go ahead and “re-tweet.” It helps spread the word and connect people. And make sure when you post a tweet that you add links from time to time to your company Web site or blog to cross-promote the latest and greatest news.

(*That’s according to market researcher Quantcast)

CoDev 2010

September 24, 2009 Cheryl Perkins No Comments » Innovators, Open Innovation, Partnerships


I am excited to announce our exceptional line-up of keynote presenters at next year’s PDMA/MRT CoDev 2010 conference in Scottsdale, Ariz., which I am chairing on January 25-27. (That’s just a few months away!).

Our theme is Expand Open Innovation Capabilities to Accelerate Profits, Product Innovation and Market Responsiveness.

CoDev 2010 is considered the leading (and longest-running) forum on open innovation and co-development; sharing cutting-edge insights on current practices, lessons learned and future trends. By participating in this year’s unparalleled program, you will come away with tools, methods and processes to:

  • Expand your open innovation processes across multiple business functions and levels
  • Embed open innovation as a standard operating business process within your company
  • Identify and cultivate key innovation partners to deliver a sustainable pipeline
  • Evolve your company culture to drive higher value deals
  • Build an extensive network of seasoned open innovation practitioners and leading thought leaders

Leading the conference are four impressive keynote speakers providing insights from the senior leaderships ranks:

  • Todd Abraham, Senior Vice President, Nutrition & Research, Kraft Foods
  • Peter Erickson, Senior Vice President, Innovation, Technology and Quality, General Mills
  • Jon Hague, Vice President, Open Innovation, Unilever
  • Carlos Linares, Culver Senior Vice President, Global R&D, Alberto Culver

There are many other presenters to meet, and many opportunities to learn from leaders in our pre-conference workshops. I’ll be teaming up with colleagues Jeff Lindsay and Mike Italiano to present a session on Managing R&D / Open Innovation like a Business with the Use of Scenario Planning and Financial Modeling.

PDMA is offering Early Bird savings of $300 through October 2nd, so click here to register and read about the case studies, panel discussions, workshops and much more from some of the world’s leading innovative enterprises.

I am looking forward to meeting you there.

College students reflect trends of our time

September 21, 2009 Cheryl Perkins No Comments » Trends

Photo courtesy IthacaA few weeks ago my husband and I packed up our youngest for college. For parents the new empty nest syndrome is bittersweet, but we’re excited to see what the future holds for this emerging generation.

There are a couple of trends I am seeing in colleges across the U.S.

One trend is a major cutback on university budgets to the point where some are resorting to phasing out some of their less popular academic programs.

Last month the University of Southern Mississippi announced it would completely eliminate its economics department as part of a plan to reduce spending by $11 to $12 million within the year.

Many other colleges dealing with revenue loss are making cuts in the arts.But it’s not all the economy to blame. Many fewer students are enrolling in the arts programs than they were in the past.

Which leads me to the second trend I am seeing: Naturally, college students are concerned about securing jobs during the recession, but many universities are seeing students continue to choose majors which they enjoy.

The San Diego Union-Tribune interviewed career counselors and reports that despite the recession’s toll on jobs, the most popular majors at local universities have remained unchanged for several years.

Today’s students seem to gravitate toward majors they think will be personally satisfying, which is a change in attitude from what college students were thinking about 25 or 30 years ago. In those days we were more focused on being practical and getting a job that would bring in a steady income and job security.

I’m not so sure that’s a bad thing!

TII (Technology Innovation International) Annual Conference – Greece

September 15, 2009 Cheryl Perkins No Comments » Conferences, Event Info, Events

Europe’s premier independent association of technology transfer and innovation support professionals.

Members include innovation and technology consultants, technology brokers, university and research center transfter offices, regional development agencies and chambers of commerce, science parks, government agencies, professional organization and innovation centers. All of the members work to provide high quality innovation support to ultimately develop the knowledge economy and boost the wealth creation process.

Go here for more information:

FIRST Championship – Atlanta, GA

September 15, 2009 Cheryl Perkins No Comments » Conferences, Event Info, Events

More than 10,000 young people competing with 500 robots on six fields. The FIRST program’s mission is: “To inspire young people to be science and technology leaders, by engaging them in exciting mentor-based programs that build science, engineering and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.”
Click here for more information:

5th Annual Northeast Wisconsin Global Trade Conference – Green Bay, WI

September 15, 2009 Cheryl Perkins No Comments » Conferences, Event Info, Events

The topics of this conference’s seminar sessions include: export-import documentation and procedures, international technology trends, cultural impact on global business and understanding China and India. The goal of the conference is to provide business professionals with the skills and tools needed to compete in a growing global marketplace.

The conference is designed primarily for CEOs of large and small businesses, business owners, senior management teams, government officials, educators, economic development professionals, and college and university students.

Click here for more information:

HIMSS09: Healthcare IT Conference and Exhibition – Chicago

September 15, 2009 Cheryl Perkins No Comments » Conferences, Event Info, Events

The Healthcare Information and Management Systems Society (HIMSS) is the healthcare industry’s membership organization exclusively focused on providing global leadership for the optimal use of healthcare information technology (IT) and management systems for the betterment of healthcare. Founded in 1961 with offices in Chicago, Washington D.C., Brussels, Singapore, and other locations across the United States and the globe, HIMSS represents more than 20,000 individual members and over 350 corporate members that collectively represent organizations employing millions of people. HIMSS frames and leads healthcare public policy and industry practices through its advocacy, educational and professional development initiatives designed to promote information and management systems’ contributions to ensuring quality patient care.

For more information, go to:

Innovative technology brings viewers into the cartoon action

Reality television has been around for awhile, but thanks to technology and a strategic partnership viewers will soon get to be a part of television history.


The first interactive cartoon series is set to be launched in the U.S. in the next few months through production company RDF.

RDF is the company behind shows like “Don’t Forget the Lyrics” and “Wife Swap,” and is now partnering with Artificial Life, a new media company. The producers are designing a TV series in which viewers can participate in the onscreen action.

Here’s how it works: In a series called “Sleuths,” viewers can customize their own avatars. These characters will appear onscreen during the show’s live telecast. The competition between the avatars comes through quiz questions that the viewers answer via text message.  Those who answer correctly continue to the next round, or be eliminated if they give an incorrect answer.

The technology is called MoPA-TV in the industry, and it means “mobile-participation television.” MoPA is becoming popular in Japan and Europe, so it was only a matter of time before this fun, interactive means of entertainment went global.

It’s all cartoon fun for now, but who knows what innovative solutions this new technology can inspire?

Sept 09: Insight on Business

September 1, 2009 Cheryl Perkins No Comments » Media Coverage

Rising above the flat line: Insight on Business, September 2009

Neenah-based consultants publish Conquering Innovation Fatigue

Innovation consultants publish Conquering Innovation Fatigue