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Selling Established Brands on Amazon – The 3 Most Important Success Factors
What is one of the fastest ways to reach more customers, tap new markets, and test new product concepts? If you guessed Amazon, you’re right. As e-commerce is becoming integral to companies’ go-to-market strategies, having an Amazon strategy is key. For many of our clients, the shift to selling on Amazon is a priority – and…
Post-Crescent Article – Dec. 23, 2007
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Trailblazing Women!
I am humbled and pleased to be included in this group of local women who have used their talents, wisdom, strengths (and yes, even weaknesses!), to create concrete inroads for women in industries where there had been but few paths before them. The cover photo is especially beautiful and striking. I’ve known Joyce Bytof for…
Marketplace Magazine Cover – Nov. 1, 2007
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The next 18 months hold much promise for Open Innovation
Consumer Goods Technology recently asked me to share my outlook for the next year and a half for Open Innovation trends and best practices. That report has just been published in CGT’s Prioritizing For Growth: 2015 Review and Outlook Report. I join several other industry leaders and forward thinkers. You can read their reports here. …
A Year in Review: The Trends That Shaped 2021
As 2021 comes to a close, our team at Innovationedge has been reflecting on the trends that impacted each industry. This year has certainly been full of innovative new developments and changes! While the future may be unpredictable, there are some significant trends that shaped 2021 that we expect to carry over into the new…