Customer Service: Building a sustainable advantage

Posted by Cheryl Perkins on January 6, 2010

smallbiztrendsIf you are a small business owner, this new year is a great time to take stock in how your company is doing. Do you have a plan for creating more value and exceeding customer’s expectations?

This year a big marketing buzzword to watch is “customer service.” Offering outstanding customer service doesn’t just make good economic sense for your small business. It is the only truly sustainable competitive advantage, according to Barry Moltz, who recently wrote an article about The 10 Customer Service Trends for 2010.

Some trends I highlighted from his list include personalized shopping experiences, “insourcing” and tighter relationships. Then there is the one about firing your customers! Browse the list and ask yourself if these are hitting the mark in your company this year.

Filed Under: Trends

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