LEGO takes toy ideation to the crowd

Posted by Cheryl Perkins on October 7, 2011

LEGO® has found a way to bring consumers, manufacturers and anyone else with an innovative toy idea to try out crowdsourcing. LEGO CUUSOO (meaning “imagination” in Japanese) is a new international web-based open innovation and crowd sourcing platform.  You simply create a LEGO project, share your idea and see what other people think.

Once the idea is posted online, visitors to the site will vote. If your idea gets 10,000 thumbs up, it gets reviewed by the company for a chance to become an official LEGO product.

There’s a big payoff besides the notoriety. The owner of the idea will receive 1 percent of the total net sales. There are some interesting projects up for votes right now, and you can see them here.

Check out the video to see more on how this innovative idea works:

 

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