From the same company that gave the world glow in the dark jeans comes a new denim line that makes scents. Naked and Famous Denim of Montreal has just introduced scratch-and-sniff, raspberry-scented jeans. The company says it uses only the most unique and rare denim fabrics from Japan.
How can clothing be scratch-and-sniff? A coating of scented micro capsules have been baked into the jeans, which release the fragrance of raspberry when the wearer rubs the fabric. Apparently, the scent is long-lasting and will not wash off or “fade” in the rinse cycle or dryer. The going price is about $140 — $240 per pair, and so far raspberry is the only scent available.
- Scratch-n-Sniff Raspberry Scented Denim Jeans (laughingsquid.com)
- Scratch-n-sniff technology makes its way into jeans (dvice.com)
- Sweet-Smelling Jeans – The Scratch-n-Sniff Pants by Naked & Famous Denim are Enticing (TrendHunter.com) (trendhunter.com)
- New scratch-n-sniff jeans make it fashionable to smell (digitaltrends.com)