Motion tracking has been helping customers navigate store aisles to find what they need, and Lowe’s home improvement stores are bringing this technology to the forefront via a new app.
They’re calling the new app, “Lowe’s Vision: In-Store Navigation.” The app utilizes Google’s Tango augmented reality technology and motion tracking and depth perception. This will guide customers through the store using a “mixed reality interface.”
Lowe’s says this technology is now being used in two of its stores: in Sunnyvale, California, and in Lynwood, Washington. The app lets shoppers with Tango-enabled smartphones search for products or add them to a shopping list.
Check out this video; it’s pretty cool!
Read more about it here.