Imagine running a race and instead of being handed a water bottle, volunteers hand you a clear water bubble. Do you eat it, or drink it?
Three design students from London first created a prototype of an edible water bottle in 2014 as an alternative to plastic bottles. Today the product is gaining traction, and its designers are ready to bring it to market.
The gelatinous packaging, called the Ooho, is both compostable and edible.
“When people try it for the first time, they want to eat it because it’s part of the experience,” says Pierre Paslier, cofounder of Skipping Rocks Lab, the startup developing the packaging. “Then it will be just like the peel of a fruit. You’re not expected to eat the peel of your orange or banana. We are trying to follow the example set by nature for packaging.”
Online videos have gone viral, and now consumers are excited to try it.