Green Innovation: Do You Have a G-Rated Business™? A White Paper from Innovationedge

Innovationedge is pleased to announce the release of a new white paper on sustainability and green strategy. The paper, “Green Innovation: Do You Have a G-Rated Business™?” is available in PDF form. It includes a brief excerpt from Conquering Innovation Fatigue, our recent book published by John Wiley & Sons. Here are the opening paragraphs:

Who’s Mining the Shop? The Need to Mine Inventions in Companies, Universities

“Who’s mining the shop?” This is a question that needs to be asked for every university, company, and organization capable of creating inventions. In my corporate and academic experience (am the former Corporate Patent Strategist at Kimberly-Clark Corp., and was a professor before that), numerous inventions never get the protection they deserve because nobody was