June 18, 2008
Get ready for codev 2009

If you want to be on the cutting edge of the latest industry trends and insights for your company’s strategic partnerships, here’s a conference you won’t want to miss this year. I’m chairing the 8th Annual MRT/PDMA International Congress on Open Innovation and Co-Development (Also known as CoDev 09!)
This year’s program will be held January 26 - 28, 2009 in Scottsdale, AZ at the Radisson Fort McDowell Resort.
We’re focusing on how to build the core components of a successful open innovation capability, and we’ve already lined up a compelling faculty with open innovation ambassadors from Cadbury, Frito-Lay, HP, Booz & Company, Kraft, P&G, R.J. Reynolds, Colgate, WD-40 and many more.
I’m very excited to kick off the conference with a candid one-to-one interview with Henry Chesbrough, author of Open Innovation and Open Business Models and acclaimed thought leader on Open Innovation – we’ll find out his perspectives on how companies can take their open innovation activities to the next level, how early adopters have excelled and discover the key ingredients of their success!
We’re also building in more time for attendees to connect with conference faculty, top experts and attendees of the event to ensure that you’re able to make networking connections for future discussions and possible partnership opportunities. We’ll even have an open innovation mentoring program to bring you up to speed quickly and ensure that you leave the conference with an action plan for getting started on the right path.
I highly encourage you to join us for what promises to be another exceptional program!

I’m gearing up for the
The very nature of innovation demands all those involved to constantly be on the look out for the next big thing. But how do you identify it? How do you know it’s not just a fad? How can you ensure that innovation is at the heart of your corporate values?