Cheryl Perkins, founder and president of Innovationedge, shares her insights on sustainability. In this Podcast, Cheryl starts by defining sustainability, including a holistic view of being “green.” She addresses the importance of making sure the economic, social and environmental systems that you leverage are sustainable. Cheryl  offers examples of companies that have taken green to the next step, including Wal-Mart, Unilever and IBM. She concludes by discussing how businesses can be profitable with their green initiatives, emphasizing balance and holistic solutions. She also encourages analyzing your business strategy, product portfolio and operating practices.

Cheryl Perkins, founder and president of Innovationedge, shares her insights on attracting, retaining and developing innovators. In this Podcast, Cheryl starts by suggesting some skill sets to look for in potential innovating employees and the importance of defining roles and capabilities when hiring new innovators. She also gives some helpful tips on where to go to find creative employees. Addressing employee retention, Cheryl presents some do’s and don’ts when striving for high employee retention. Cheryl concludes by offering some learning opportunities and experiences that are a great way to develop your employees, as well as other recommendations for bringing out the best in your employees.

Inventor Martha Silcott speaks about what it takes to successfully bring products to market. In this Podcast, she shares the challenges of being an inventor and insights of early challenges, such as manufacturing prototypes. Martha also provides some advice on protecting your inventions, joining inventor forums, and preparing for the duration.

Prolific inventor Brian Fried, President of Think Up Designs, speaks about what it takes to successfully bring products to market. In this Podcast, he shares the challenges of being an inventor and offers hints for those just beginning the process of getting an idea to market. Brian also provides some insight on protecting your inventions and never giving up.

Jeff Lindsay, Director of Solution Development at Innovationedge, explores disruptive innovation. After offering Innovationedge’s definition of disruptive innovation, Jeff gives some examples of different innovations that fall into that category. He also addresses the advantages and disadvantages of introducing a disruptive innovation into the marketplace, as well as some of the challenges involved. He also introduces some case studies from companies that have both profited from and passed by innovations that have since changed how consumers behave. Jeff concludes by letting listeners in on some upcoming disruptive innovations from Innovationedge.

Cheryl Perkins, Founder and President of Innovationedge, addresses the challenges and struggles of delivering growth and true innovation. Innovation is not a formula and is not one-size fits all. In this Podcast, Cheryl describes the Circuit of Innovation, a trademarked, proprietary capability offered by Innovationedge. She explains the necessity of a roadmap to deliver disruptive innovation, and changing what the world needs instead of having the world change you.

Many companies find success with one or two major breakthrough products or service offerings, then fail to build on their success with new and exciting offerings. It may not be that they aren’t coming out with enough offerings, but they may be developing too many products or services. Other issues companies may face include weakness to competitive offerings, proper balance across price tiers, or the wrong mix of long term versus short term objectives. This podcast highlights how portfolio management principles can help realign your company and focus on doing the right things to grow your business.

Every company has its own unique culture. Your company’s culture is defined by many elements. Cheryl Perkins, Founder and President of Innovationedge, defines an innovation culture as one focused on seeking novelty, embracing change and recognizing opportunity where none existed before. She believes there is no “one right way” to create an innovative culture. To her, it is all about creating self directed teams that analyze and recognize patterns, create new insights about their customers, shoppers and users and deliver winning solutions to market.

“Innovation” – What is it?

We know what innovation is when we see it but what do we mean by innovation anyway? Corporate leaders looking to infuse innovation into the structure and DNA of their business are looking not only for a definition, they need the “what” and the “how.” Cheryl Perkins, Founder and President of Innovationedge, defines the “what” as creating and delivering new and more effective products and services to your customers or consumers better and sooner than your competitors. She also describes “how” to deliver economic value with innovation. Those who strive to understand and anticipate how trends affect us emotionally, physically and spiritually truly “get” innovation.