Archive for Innovation
Innovation Example: Finding Synergy Between Functional and Decorative Elements
Toppan Printing in Japan has developed an innovative smart label that combines holographic security with RFID technology. The cool thing is that the metallic antenna needed for transmitting and receiving radio signals–normally a metallized spiral or other shape that tends to be unattractive–has become part of the aluminum metal of the metallic holographic label. This combination of two technologies with a single element uniting both in an attractive, appealing way is a good example of simplification through unification and finding synergy between technologies.
Toppan calls it the RFID Crystagram. An example of the RFID Crystagram is shown on the left below, and the act of electronically scanning the Crystagram is shown on the right.
London Gets a Boost in Innovation: The New Masters Program at City University London
London may be getting a boost in innovation with an exciting new innovation training program, the “MICL” (pronounced like “Michael”), short for Masters in Innovation, Creativity, and Leadership, a masters degree program offered at City University London. See http://creativity.city.ac.uk/ for details. The program involves the arts, business, law, social science, and informatics. Looks like a good cross-disciplinary blend.
As the University began building this program, they got a quick taste of some of the realities of innovation as the economy shuddered and forced new approaches in light of economic reality. This was viewed as an opportunity for creativity–very healthy–and the result is the subject of this entertaining Youtube video they created.
Hats off to City University London and best of luck with the MICL!
Lessons from Tyler Heights: Beware the Unintended Consequences of Metrics and Incentives
One can find many interesting lessons for business and innovation in case studies from ongoing experiments in public education. For example, the Summer 2010 edition of American Educator illustrates a lesson we teach in Conquering Innovation Fatigue: metrics to drive performance can have unintended consequences that may hurt rather than help. Indeed, unintended consequences are a major theme of the book, as we consider the problems arising from metrics, corporate and government policies, innovation initiatives, laws, taxation policies, and other factors, all of which can contribute to what we call innovation fatigue.
In terms of education and the danger of improper metrics, Linda Perlstein’s article, “Unintended Consequences; High Stakes Can Result in Low Standards,” examines a highly celebrated school in Annapolis, Maryland that received media attention and praise for seemingly miraculous success in education. The new principal arrived in 2000 to find Tyler Heights Elementary School in a dismal state with only 17% of its students getting satisfactory scores on the state test. She began redirecting efforts in the school to address this problem. Eventually her laser-focus efforts paid off, delivering the stunning success of 90% of third-graders performing well on the Maryland State Assessment, when only 35% of third-graders did so two years before. Several newspapers recognized the amazing turn-around and people at the school celebrated the success. But was it real success?
To achieve good performance on the Maryland State Assessment, education for the children was largely focused on how to do well on the test. Students learned how to write BCR’s (“Brief Constructed Response”) to deal with expected questions about poems and plays, and practiced writing these short answers for many hours, without actually studying poems or plays. “What gets tested is what gets taught,” the principal told the teachers, even if that meant leaving behind the material that was supposed to be taught according to state standards. Bins of equipment for studying science were largely unused.
Tyler Heights’ third-graders got only the most cursory introduction to economics and Native Americans, and much of the curriculum was skipped altogether. The students were geographically ignorant. . . . The third-graders had heard Africa mentioned a lot but were not sure if it was a city, country, or state. (They never suggested “continent.”) At the end of the year, the children in Johnson’s class were asked to name all the states they could. Cyrus knew the most: three. He couldn’t name any countries, though, and when asked about cities, he thrust his finger in the air triumphantly. “Howard County!”
The state standards required a broad curriculum, but the metrics for assessing that were based on one particular test and all the incentives were for helping students pass that test. In spite of the praise for the miracle at Tyler Heights, had the children really been helped?
The Campbell Effect
The problem with unintended consequences from metrics such as tests is hardly unique to Tyler Heights. Daniel Koretz, also writing in the same issue of American Educator (see page 3 of the PDF file on unintended consequences), explains that in education and other fields, score inflation is a common and well known but widely overlooked problem. In the social sciences, a phenomenon that leads to score inflation is known as Campbell’s Law. While widely applied to education, it was developed while looking at business. Donald Campbell, a prominent social scientist, examined the role of corporate incentives on the performance of employees. His research led to this general formulation: “The more any quantitative social indicator is used for social decision making, the more subject it will be to corruption pressures and the more apt it will be to distort and corrupt the social processes it is intended to monitor.” (Donald T. Campbell, “Assessing the Impact of Planned Social Change,” in Social Research and Public Policies: The Dartmouth/OECD Conference, ed. Gene M. Lyons, Hanover, NH: Public Affairs Center, Dartmouth College, 1975, p. 35. See also Can New York Clean Up the Testing Mess? by Sol Stern.)
Campbell’s Law is at work when schools game tests to get better scores, at the expense of education. It is at work when cardiologists choose not to operate on patients who might need surgery rather than risk hurting their own published statistics on mortality rates among their patients (Koretz refers to a 2005 story from the New York Times reporting the shocking results of a survey of cardiologists). It is at work when a company tries to boost innovation with metrics or incentives that result in game playing, while leaving the real problems from culture, systems, and vision unaddressed.
In our experience, metrics and incentives can play a valuable role in driving innovation, but only when the corporation has a culture that genuinely encourages innovation, when there is a shared vision of innovation and success, and when sound systems are in place to advance innovation. Without those, you can not only waste a lot of resources in attempting to drive innovation with metrics and incentives, you can actually make a weak culture become pathological and lethal, sometimes exacerbating fatigue factors like the Not Invented Here syndrome, theft of credit for innovation, and breaking the will to share. Adding incentives linked to metrics without the right culture and systems can be sort of like throwing raw meat into a school of sharks or piranhas. You can generate a lot of activity, a lot of exciting thrashing and splashing, but in the end there will just be a lot of blood in the water and fewer thinkers and producers in your school.
As always, innovation success requires that you carefully monitor for harmful unintended consequences from the policies, programs, and incentives you have in place. Innovation metrics, incentives of all kinds, and employee performance evaluation systems and other tools associated with metrics can backfire. Unless you are tuned to the voice of the innovator and understand the impact of unintended consequences, you can be like the company we treat in Chapter 8 of our book that felt like it was a rock star of innovation while they were actually squelching it. Don’t let the unintended consequences of well-intended policies and metrics crush your innovation success.
Let Innovationedge Strengthen Your Approach to Innovation
With our experience at Innovationedge, we are prepared to evaluate your culture and innovation-related systems to help you strengthen your innovation capabilities and create greater ROI. Not happy with the innovation performance you’ve seen? Not sure you are measuring it correctly? Worried about the unintended consequences that your incentives might have? Give us a call and let us help you diagnose your state and provide a roadmap for future innovation success.
Are you an authentic leader?
As we’re seeing in the job placement industry, finding and keeping top-notch employees takes far more than the promise of a nice paycheck even in a down economy. (Don’t take my word for it; this video is a must-see for anyone looking to retain talented workers.)
If you want to create a strategy around hiring people who mesh with your organization’s culture and values, keep it real and keep it clear.
How your people come to know your culture and values depends on your authenticity–the way that you communicate. If you are a leader with any role in retaining employees, you absolutely must be able to clearly articulate a your company’s culture, business strategy and goals not only to your people but to your shareholders and the marketplace. (I’ve got more to say on this here.)
We all need employees who have the energy, passion and creativity to bring innovative new ideas to the table. And what they need to keep that spark going is authentic leadership from you. Have you created an environment that inspires or detracts from innovation? Are you providing ample and exciting opportunities to be a part of the team?
Employees will continually weigh and consider these elements along with the monetary and psychological rewards.
Why trend-watchers may want to take note of Foursquare
I’ve been looking into the Foursquare application lately, noting that some of my staff seem to love checking in to venues they visit.
At first you might think it is easy to dismiss the mobile social-gaming phenom that awards the most frequent patron the title of mayor. (Then you hear that some dirty politics may be developing around Foursquare mayorship, as the Wall Street Journal recently reported.)
BusinessWeek recognizes Foursquare’s co-founder Naveen Selvadurai as one of the best young technology entrepreneurs.
Check out this video on his take about why so many people are checking in everywhere they go:
Is Foursquare a fad or a phenomenon? That’s what the folks over at Mindshare.com asked a few weeks ago. Mindshare says that if 2009 was the year of Twitter, then 2010 most certainly must be all about Foursquare. And with more than one million users, they might be right!
Those who want to understand how technology and social trends impact the face of their business might want to pay attention to Foursquare.
Google partnership prepares to lauch “smart TV”
Can Web surfing unite with channel surfing on televisions? Google thinks so, and it is partnering with Sony, Intel and Logitech to explore what it calls a “smart” TV. Imagine speaking into a remote and seeing your page or show pop up onto your screen!
The vision is to turn televisions into computer monitors for surfing the internet. About 5,000 people gathered at a news conference today so Google could demonstrate, and you can read about it here. In fact this new technology is already slated for sale in the fall, but the question remains on how much you would expect to pay.
Sony will make the TVs using microprocessors from Intel, while Google will provide the software and Logitech the special remote and wireless keyboard.
Check out the Google TV video the company launched today to promote their product, and you’ll get a good idea about how the companies are aligning expectations:
The human body as a keypad? Now that’s innovative!
Check out the latest technology from Microsoft called Skinput. It’s an idea that may someday do away with a physical computer keyboard or remote control and replace them with your body! The video below shows how a projection system displays the keypad on a user’s arm, while sensors read the input based fingers touching skin.
The inventor explains applications for mobile devices and beyond, by using the human body as a sensor. Where does this technology go from here? I’m sure whatever consumers can do with a keypad now, they’ll someday be able to do with their bodies. Imagine snapping your fingers to unlock your front door, or using your forearm as a TV remote.
Is Your Business Missing the Green Light of Opportunity During the Economic Chill?
During a recent snowstorm, I took the above photo of a traffic light not far from our Innovationedge offices in Neenah, Wisconsin. Thanks to heavy, wet snow, the traffic signals were largely hidden. I saw it as a metaphor for what happens when times of economic chill blind entrepreneurs and businesses to the opportunities around them. A downpour of discouraging economic data and fear can pile up like snow on a traffic light and obscure the green light of opportunity that otherwise could be telling you to move ahead. The lesson is not to just plow ahead, nor is it to remain at a standstill until the chill ends, but to learn to look for the fainter clues that show the true color of the largely hidden glow.
This may be the right time to move ahead for the opportunity before you. Indeed, many great companies have their roots in times of economic recession. While others are cutting back on innovation and preparing to put their companies permanently in park, those who invest in innovation now will have the decisive advantage and be miles ahead of the competition when the chill ends. Look closely – there may be a green glow under all that snow.
At Innovationedge, we’ll work with you to find the glow and understand the opportunities you face. Let us help you plan and prepare for your journey with our innovation roadmap services and other strategic tools. The intersection you’re parked at may provide an exciting avenue to opportunity-if you have the right help to know which way to turn and where to go. Give us a call today! Talk to Cheryl or any of the Innovationedge staff at 920-967-0470 to learn more.
Seven Degrees of Separation: Innovation Lessons from Airline Disasters
For connecting one human to another, it’s been said that any two people can be connected by acquaintances in six steps, hence the concept of “six degrees of separation.” The term “seven degrees of separation” occurred to me when reading Malcolm Gladwell’s discussion of airliner accidents in his outstanding book, Outliers: The Story of Success. He observes that extensive studies of airliner crashes show that the fatal tragedies often require a combination of seven things going wrong, any one of which might just be an inconvenience or minor problem by itself, but in combination with the others can lead to disaster. When it comes to connecting skilled humans to the very disasters that they have been carefully trained to avoid, there are seven degrees of separation to disaster.
While mechanical defects, fatigue, and bad weather are often involved in the seven degrees of separation, these airliner disasters almost always involve flaws in interpersonal communication. For example, there may be a copilot who is afraid to speak up and challenge the pilot when an obvious mistake is being made, or there is a lack of clarity in communicating a problem to the air traffic controllers. When trouble is brewing, success often requires extensive communication between the flight crew, other crew members, ATC staff, and sometimes others. Plans must be made, checked, implemented, revised, clarified, conveyed, and so forth, at many levels to handle an emergency properly. When crew members keep their mouths shut and don’t share what they know or sense, when courtesy or fear stops urgent information from being shared, or when there are cultural or linguistic barriers to effective communication, multiple mistakes and miscues can accumulate, whittling away at the separation between survival and disaster. It’s that way in the world of innovation as well.
Superior IQ and innovative genius is often far less important than the ability to communicate. Disasters in innovation and new product development are often due not to lack of intelligence among the innovators and corporate leaders, but gaps in communication. Launching a product and safely navigating it through the storms of the market can be much trickier than flying an airplane. The flight of a new product always involves malfunctions and emergencies that require communication skills above all. Information from the market must be effectively shared with the developers. Plans must be shared and communicated with external partners and internal teams. Benefits and features must be effectively communicated to end-users. Expectations must be clearly conveyed to suppliers and service providers. A plethora of data must be handled and shared in ways that inspire, motivate, drive action, and keep all parties aligned.
As in an airplane emergency, “yes men” are not the people you need around to help. You don’t want devil’s advocates either or professional naysayers–you need people willing to share what they know and challenge directions and assumptions that may mislead the project or the company. You need people who can help you confront and conquer the brutal facts of your present reality, as Admiral James Stockdale has famously said.
More than words alone are involved in the communication relays that are essential for a successful new product flight. Intangibles related to trust, loyalty, and common agendas must be in place. It’s all about relationships, and these take time and effort to build and maintain. Unreliable or misleading communication can break those relationships and jam navigation systems, as can abusing or taking advantage of partners and employees. Bonds of trust and mutual respect inside and outside the corporation are essential to maintaining effective communication and bringing about the alignment and common purpose needed for innovation to succeed.
As Gladwell notes, the seven errors that tend to accumulate in major airline disasters “are rarely problems of knowledge or flying skill. . . . The kinds of errors that cause plane crashes are invariably errors of teamwork and communication.” Ditto for the risky, high-flying adventure of innovation, where crashes are the rule rather than the exception. It’s not that the team wasn’t skilled or clever, but fundamental gaps in teamwork and communication resulted in the product launch smashing at full speed into barriers they failed to notice or attempting landings on runways that weren’t there. These disasters are always going to be far more likely than airplane disasters, but improved communication and teamwork across your innovation ecosystem can do much to bring you safely home.
In Conquering Innovation Fatigue, our chapter on the Horn of Innovation is devoted to illustrating the importance of including the innovation team in feedback loops that bring data from the marketplace to the innovators to allow them to make rapid on-the-fly adjustments for iterative innovation. Cut off that communication, and your innovators are flying blind. Blind innovation is what fills the convention “innovation funnel” with numerous abortive attempts that need to be weeded out. Keeping innovators inside the loop with clear and instant communication gives them a more clear map and helps them work with your team to develop the right flight plan for success.
Innovation success is all about abundant communication and teamwork, not hand-offs that isolate those with the vision from those at the helm. Innovation is disaster prone enough when everything is running well–no need wiping our a half-dozen of your degrees of separation from disaster by your own communication and relationship mistakes from the beginning.
At Innovationedge, we are committed to helping your team build the processes, systems, and culture that can translate outstanding skills into outstanding success. We are ready to work with you to review your internal and external ecosystems, strengthen your innovation flight plans (or your innovation roadmap), and help your build healthier approaches to new products and innovation systems that are far more likely to succeed. Give us a call today!
The Circuit of Innovation™
The Circuit of Innovation™ from Innovationedge
This image from Innovationedge is used in our book, Conquering Innovation Fatigue, to describe the relationship that needs to exist between intellectual assets and the marketing plan to complete the circuit that connects the power of the market to inventors. Leave out either a sound IA strategy (holistic or 360 IA™) or the marketing plan, and you’ve short-circuited your chances for success. Ideally, your intellectual assets are in synch with your marketing plan, meaning they reinforce the marketing story and tell a marketable story of their own, in harmony with the marketing plan. The strengths you sell to the market had better be reflected in some way in the intellectual assets (think more broadly than patents alone, of course). This will be part of our conversation tonight on Brian Fried’s hit radio show, GotInvention radio at GotInvention.com, broadcast at 7 pm Central Time.
Be sure to tune in next week on March 25 to hear Cheryl Perkins, CEO of Innovationedge, share more about what it takes to achieve innovation success.