Archive for technology
Giving green energy a twirl and a promise
I’ve been following green concepts over the years, and I’m always excited to see trends in energy power that will eventually make it into our hands someday. Or in this case, onto our fingers!
This innovative idea is a concept from the minds of two designers, Song Teaho and Hyejin Lee. Their new finger battery could one day be good news for those of us who are continually in need of a smart phone battery boost: A prototype mobile phone with a battery you can charge with a simple twirl of your finger.
The kinetic energy generated by the twirling motion powers the charge and would allow users to energize their cells.
It does take some coordination thought. The designers say you need to twirl for 130 rotations around your finger to generate about two minutes of talk or 25 minutes of standby power.
Perhaps there will come a day when we don’t have to expend quite that amount of effort. But it does give me hope that great minds are continually thinking of ideas for clean and green energy!
The Skin Cell gun
Science has found a new way to help people suffering from bad burns heal faster than we could ever imagine. This new technology is much like a paint spray gun that helps skin heal.
Click on the video and check out this astounding innovation that I think will change the face of how our medical professionals treat soldiers, firefighters and anyone else susceptible to burns. This “Skin Gun” uses the cells of the burn victim’s own skin to regenerate growth. The first day this video was posted on YouTube, it got over 100,000 views. And for good reason:
Top ten consumer trends for 2011
I am an avid follower of consumer trends, and I advise my clients to be as well.
Here is a terrific video I found on YouTube from JWT. It has several interesting elements I found particularly comforting, like the fact that human downtime and relationships still matter even as we become more and more attached to technology. (There’s even a mini-trend to de-tech!)
Comments are always welcomed! I’d love to hear your thoughts.
Media trends in emerging markets
Media in emerging markets is changing the way people in what we often call “third-world nations’ consume technology. I’m seeing some of the major trends mimic what we’ve experienced in the United States, while other media trends seem to be going in a different track.
An article titled Global Media Habits 2010, by Greg Lindsay, shows us how different types of media are being consumed around the globe, from television to newspapers to cell phones.
Among the trends is this fact: Even the most poor nations consider television a necessity. Lindsay writes,
In 2010, nearly half of Indian households have TV, up from less than one-third in 2001. But in urban areas, that figure jumps to 96%. (Compare that to 7% of Indians who use the internet.) In Kenya, the TV-penetration rate rose from roughly 60% to 70% from 2005 to 2009, even as the number of households measured increased by nearly half. Even in the slums of Sao Paulo, TVs are the top seller of Brazilian retail chain Casas Bahia, despite the fact that residents tend not to have electricity or running water.
Another interesting trend is in newspaper consumption. We know that in the U.S. newspaper circulation is declining, but not so in the rest of the world where the newspaper business is booming. There are 44 percent more paid dailys in India, with Asia, Africa and Latin America not far behind.
Facebook is another big media demand in emerging markets. Facebook’s user base is 517 million people, 70% of whom live outside the U.S. Interestingly, these users follow brands just as much as American users do:
According to a DDB study of 1,642 international Facebook users, the average self-avowed fan is 31 years old and follows nine brands. Three-quarters (76%) have already pressed “like” to signal they are a fan of a brand. In return, they expect special treatment (95%) and are willing to advocate for the brand if necessary (94%).
The invention of “cyber cafés” has been instrumental in online usage in emerging markets. But while access costs are often too high for the poorest of people to afford, cell phone costs are very reasonable, especially among the up and coming generation.
Consumers, trendwatchers roast tweeting refrigerator
This begs the question: Just because you can, does it mean you should?
Samsung’s new over-the-top refrigerator can play Pandora radio music, send tweets, check your Google calendar and more, but attendees at the Consumer Electronics Show 2011 think it may be overkill.
Check out this video from Mashable.com on the Wi-Fi-enabled appliance:
The International CES ended yesterday and is the world’s largest consumer technology trade show featuring 2,700 vendors. The Samsung booth grabbed a lot of attention for its new fridge, but I wouldn’t say all of the publicity was negative.
I wouldn’t mind pulling up a recipe or grocery list from my favorite websites, but tweets? Most of us can do that from our mobile phones! What do you think?
Friday Fun: Would you wear this shirt?
I came across a fun-looking t-shirt the other day that got me thinking. If a shirt can contain a hidden camera, what could someone do with that potentially-invasive technology? A company called Think Geek created the Electronic Spy Camera Shirt which allows you to take pictures of people–and they won’t even know you’re doing it. The shirt retails for $40.
The upbeat company has a huge product line that is definitely geared toward the younger crowd. With that in mind, here’s how Think Geek is marketing its invention. Enjoy:








