Looking for some great books to spark your innovative pursuits? Cheryl Perkins reviews and recommends titles that will enhance your reading library and keep you in sync with the world’s most inspirational and innovative thought leaders. In her book, these are must-reads:
Multiple Authors
Inside the Minds: Innovation Unleashed is written by a community of top-level leaders from some of the world’s leading Advertising, Marketing and Public Relations firms. It’s an enjoyable book on the intricacies within, the power around and the impact of the creative element in marketing communications.
This book provides a detailed and comprehensive overview of the role of the creative in developing successful, innovative campaigns. From conceptualizing and evaluating ideas, turning them into effective communication vehicles and revamping a tired brand into one with true staying power, authors articulate the finer points around building brand loyalty and expressing creative freedom now, and what will hold true into the future.
The different niches represented and the breadth of perspectives presented enable readers to get inside the truly great creative minds of today, as experts from all sides offer up their thought around the keys to success within this fascinating realm of the communications industry.
By Rob Salkowitz
Trends like the retirement of the Baby Boomers, the arrival of the Millennials, and the impact of Web 2.0 technology in the enterprise creates a complexity for employers and workers. Organizations looking to solve the puzzle of productivity across the technology age gap should start with Generation Blend.
This book explores how generational attitudes toward technology affect issues as diverse as recruitment and retention, employee training, management decision-making, collab-oration, knowledge sharing, work/life balance, and ordinary workday activities. How can your organization promote the continuity of knowl-edge and culture in the face of the coming demographic transition? What hidden factors put new technology deployments at risk? How can IT departments manage the growing demand for social and collaborative software while maintaining governance and security? What initiatives can you launch to bridge the divide in work styles and tech-savvy that separates veterans and newcomers in the workforce?
Author Rob Salkowitz connects the dots of sociology, technology, and management, and trace a roadmap for decision-makers. Generation Blend is rich with research and includes two original in-depth case studies from organizations that have developed unique approaches to bridging the technology age gap: Microsoft’s Board of the Future project, which assembles college-age students from around the world to discuss a wide range of workplace issues, and Older Adults Technology Services, a New York-based nonprofit dedicated to intergenerational technology training and reciprocal mentoring programs. Organizations of all types and sizes can profit from their methods.
By Michael A. Gollin
Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The author presents fundamental IP concepts and practical legal and business strategies that apply broadly to all innovation communities, including industry, nonprofit institutions, and developing countries.
Topics include biotechnology, information technology, and entertainment. The book gives general readers and practitioners a global perspective on how the IP system balances exclusivity and public access to innovations, how it changes over time, and how it encourages, channels, and sometimes stifles innovation.
