Bosch Tool’s Amazon strategy – the best of both B2B e-commerce worlds?
When it comes to e-commerce, Amazon presence is a must for retailers and manufacturers. With 8 million U.S. visitors per day, the exposure is unparalleled. But putting all your eggs in the Amazon basket can be risky. The game rules often change, fees can be steep, and margins can be slim. The latest twist is…
Amazon takes aim at unprofitable items, big brands must comply
We’ve blogged previously about Amazon’s focus on growth over profits as well as the necessity for CPG companies to list products online. Changes are brewing, however. According to the Wall Street Journal (12/16/18), Amazon is “having second thoughts [about profitability]…and is pushing big brands to change how they use its site. Inside Amazon, the items…
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