Julie Gerstle
Business Development Leader
Julie’s expertise in strategy development and marketing helps clients to identify and execute innovative change, enabling them to harness disruptive innovations to succeed in an increasingly competitive market.
In her role as Business Development Leader, Julie works closely with clients to identify market gaps and opportunities, research competitive trends, and develop business plans that focus on turning great ideas into executable actions.
Julie brings more than a decade of experience in marketing and strategic planning for hi-tech and consumer companies. She is also a graduate of Princeton University and received her MBA (with distinction) from Oxford University Said Business School. Prior to moving to the Fox Cities area, she was an account executive for BBDO where she led advertising campaigns for Wrigley’s Spearmint. Julie also conducted in-depth competitive analysis as a Market Intelligence Analyst at IBM, which resulted in leading and implementing growth plans as a product manager for IBM’s WebSphere Portal.