Julie’s expertise in strategy development and marketing helps clients to identify and execute innovative change, enabling them to harness disruptive innovations to succeed in an increasingly competitive market.

In her role as Business Development Leader, Julie works closely with clients to identify market gaps and opportunities, research competitive trends, and develop business plans that focus on turning great ideas into executable actions.

She brings 10+ years of experience in marketing and strategic planning for hi-tech and consumer companies, from driving advertising campaigns as a BBDO Account Executive for Wrigley’s Spearmint, to completing in-depth competitive analysis as a Market Intelligence Analyst at IBM, to leading and implementing growth plans as a product manager for IBM’s WebSphere Portal.