Archive for October, 2007

Cheryl Perkins and Hunter Hastings host Webinar: “Insights to Innovation”

October 30, 2007 Cheryl Perkins No Comments » Event Info, Events

Please join us for “Insights to Innovation” a 45 minute overview of contemporary tools and techniques for uncovering hidden customer and consumer insights and translating those insights into business building innovation. Hosted by EMM Group and Innovationedge, the webinar will deliver a best practice approach to discovering hidden customer and consumer insights and sharing and applying those insights to generate innovation ideas to deliver top-line growth.—————————————————–
Topic: Insights to Innovation
Date: Tuesday, October 30, 2007
Time: 2:00 pm, Eastern Daylight Time
Meeting Number: 354 182 528
Password: (This meeting does not require a password.)
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To join the meeting online
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1. Click here or paste this link in your address bar: https://emmgroup.webex.com/emmgroup/j.php?ED=102938787&UID=0
2. Enter your name and email address.
3. Enter the meeting password: (This meeting does not require a password.)
4. Click “Join”.
5. If the meeting includes a teleconference, follow the instructions that appear on your screen.

To join the teleconference only – Conference Line 866-863-0570; Access Code 847051

Cheryl Perkins featured in new book; partners with author for Webinar series

October 29, 2007 Cheryl Perkins No Comments » Press Releases

FOR IMMEDIATE RELEASE

Appleton, Wis. (October 29, 2007) — Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer for Kimberly-Clark, announced today she has partnered with author and marketing expert Hunter Hastings to deliver a webinar on “Insights to Innovation.” The webinar is geared for anyone wishing to significantly improve innovation in their organization through new insights capabilities and tools, and will run on Oct. 30 at 2 p.m. Eastern.

The announcement comes the same day as the release of Hastings’s new book titled, Improve Your Marketing To Grow Your Business, in which Perkins shares her expertise on how building a new insights capability delivers innovation.

“Insights are the raw material for innovation. If you have identified an insight about your customer’s or consumer’s needs, it’s possible that you can meet those needs in a unique and superior way. In this book as well as in the webinar, I cover the critical nature of insights that shed light on the motivations that drive behavior,” said Perkins, President of Innovationedge.

Perkins helped Hastings pen one of the chapters in the book, and the foreword is by her friend and former boss Tom Falk, CEO of Kimberly-Clark. For more information on Hastings’ book from Wharton School Publishing, click here.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit Innovationedge.com.

About the Author
Hunter Hastings is the co-founder and CEO of EMM Group (www.emmgroup.net), an enterprise marketing management consulting firm that helps clients unleash growth by applying best practice-based marketing processes and marketing technology. Hastings has led innovative marketing consulting practices throughout the world, ultimately founding the revolutionary marketing approach now called enterprise marketing management. 

For the latest innovation trends and insights, be sure to check out Cheryl’s “On the Edge” Blog page at www.innovationedge.com.

Cheryl Perkins featured speaker at Burning Questions 2007 conference in London

October 22, 2007 Cheryl Perkins No Comments » Press Releases

FOR IMMEDIATE RELEASE

(London) October 23 – Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer of Kimberly-Clark will be a featured guest panelist for this year’s Burning Questions  2007: Leading for Innovation. The event is sponsored by Harvard Business School Publishing, and is held October 24-26 at the Jumeirah Carlton Tower in London.

The invitation-only gathering of global business leaders is designed to stimulate open engagement between thought leaders and senior executives charged with plotting their organization’s strategies for the next two-to-five years. The conference agenda is to ask the essential “burning” questions are around how you do it, and the format is highly-interactive panel sessions around several key innovation topics.

Perkins will be featured on a panel titled, “Culture: How do you create sustainable innovation capability?”

“A winning culture of innovation isn’t just about generating ideas, but about solving the driving problems your customers are having. This conference not only asks the important burning questions, it delivers practical and applicable answers about how these ideas can be incubated into profit-making business solutions that resonate with your customers,” explained Perkins.

Joining Perkins at the Burning Questions conference will be innovation thought leaders from companies all over the world, including Coca-Cola, Symantec, Unilever, Google, Capital One and more. For more information visit the Harvard Business Review Burning Questions 2007 site.

About Innovationedge

Innovationedge is a strategic innovation company founded by Cheryl Perkins to lead companies to identify and transform insights, designs, technologies and capabilities into total solutions and new-to-the-world innovations. The company’s fearless champions of innovation break barriers to help executives define their strategy, develop capabilities, design a winning organizational structure and deliver breakthrough innovations through a robust growth pipeline. Innovationedge also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success.

For the latest innovation trends and insights, be sure to check out Cheryl’s “On the Edge” Blog page at www.innovationedge.com.

 
 Media Contact:Amy Spreeman 
Innovationedge
920-967-0475

aspreeman@innovationedge.com

Webinar: What is Open Innovation?

October 16, 2007 Cheryl Perkins No Comments » Event Info, Events

Join Cheryl Perkins for an introduction to this powerful approach to innovation and growth!

Orignal Air Date: 11 Oct 2007

This is the first in a series of Webinars that will provide a toolbox targeted at senior leaders to ensure success of a company’s open innovation efforts. The toolbox will range from models, processes and metrics to enable leaders to find the right partners to populate their pipeline for growth.

Were you unable to attend this Webinar?
You can still access a recording of this session – with visuals and sound at a time that is convenient for you. Our archive is offering webinar recordings in MP3 format (audio only) or in Windows Media Player format (audio with slides). Click here to listen:

Cheryl Perkins featured speaker at 13th Annual Innovation Immersion event

October 15, 2007 Cheryl Perkins No Comments » Press Releases

FOR IMMEDIATE RELEASE

Appleton, Wis. (October 15, 2007) — Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer of Kimberly-Clark will share best practices on how companies should organize for innovation during this year’s 13th Annual Innovation Convergence Innovation Immersion: “The 360 Degree Innovation Experience.”The event is October 15-17 at the Caleo Resort & Spa in Scottsdale, Ariz. The annual innovation immersion experience will encompass big picture thinking and corporate case studies as well as hands-on skill application in innovation labs, workshops, and special interest forums.

“Executives want to know which critical innovation capabilities and functions are required to disrupt today’s marketplace and deliver shareholder value, but often their organizations aren’t structured in a way to build and maintain those capabilities,” explained Perkins. “This conference is an exciting opportunity for innovation leaders to learn and apply best practices from top innovation thought leaders.” Perkins will team up with Innovationedge partner Soren Kaplan, Managing Partner of InnovationPoint, to present new processes for organizing corporate organizations, departments and business units to deliver sustainable growth through innovation For more information, visit IIRUSA.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit Innovationedge.com.