Why would customers choose your product over competitors? You guessed it, the total experience. Not the brand, product features, quality, or price, though these are important. Ultimately, service is what transforms a product into an experience. Service comes in many different forms. Customers shift between channels — phone, email, chat, in store, social media, etc.…
Interested in the topic from Cheryl Perkin’s May 9th THINC 2019 keynote presentation? You can find the details in the Innovationedge Insider Briefing Report – Five Business Models for Sustainable Growth.
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The meatless trend is sizzling hot, as plant-based burgers take the world by storm. But is this a passing fad or megatrend with long-term implications for Big Food and CPG? Beyond Meat ’s (BYND) IPO is the biggest newsmaker. On May 2nd, BYND began trading on the Nasdaq exchange; the first trade was at $46 which was 84% above…
When it comes to e-commerce, Amazon presence is a must for retailers and manufacturers. With 8 million U.S. visitors per day, the exposure is unparalleled. But putting all your eggs in the Amazon basket can be risky. The game rules often change, fees can be steep, and margins can be slim. The latest twist is…
Innovationedge is asking Insiders and subscribers to participate in an innovation pulse survey. The short survey will allow them to share their perspective and provide valuable insights. Survey results will be shared with respondents including a summary of: Primary targets for innovation efforts Types of innovation focused on Measuring innovation success Barriers to innovation success…
Cheryl Perkins will be keynoting this year’s THINC! Conference on May 9 at UWO – Fox Valley. In her presentation Cheryl plans to discuss how businesses need to achieve innovation at both the product level and the organizational level in order to grow. The event also features the announcement of who won this year’s Insight…
We recently attended the International Home + Housewares Show (IH+H) held in Chicago, IL March 2-5. McCormick Place was filled with the latest products from over 2,200 suppliers. The Show is attended by nearly 60,000 industry professionals. Our first stop was the Pantone exhibit to explore new color trends and explore key visual merchandising concepts. …
Natural organic foods and specialty brands are growing rapidly and gaining mainstream acceptance. This is a huge bright spot in the Food & Beverage (F&B) industry and the big players know it, as was evident at Natural Products Expo West held in Anaheim, California last week. More than 90,000 people attended and thousands of exhibitors…
There’s no turning back. Digital transformation has raised the stakes for innovation. New products and services must go beyond features and functions. The digital customer is king. With the rise of smart connected technologies and the increasing blur between physical and digital delivery, today’s consumers expect complete experiences that more than meet their needs. They…
Having just come back from CES 2019 (Consumer Electronics Show), it’s clear: legacy companies need to step up their digital game. If you don’t have a digital technology strategy, you’ll become obsolete very fast. Even more importantly, you need a customer experience (CX) strategy – experience is key to every value proposition. Hyper-personalization, convenience, intelligence, 24/7 accessibility, and storytelling are essential to engage…