Innovationedge is hosting a live text-based Q&A session on our Facebook page. Join us on Monday, May 3rd from 6:00 pm to 7:00 pm CDT on the Innovationedge Facebook page. Q&A Session participants will: Gain insight about your consumer’s needs Learn strategies to reach your target market Explore case studies to see what tactics have worked for…
We all know the value of individual donations and grants for nonprofits, but we don’t often consider corporate sponsorship. Local sponsors are a very important part of the community. Some offer large donations, but small donations can have lasting impacts as well. Back in 2013, my wife and I participated in a Back Draft Bike…
While we are giving thanks during the continuing pandemic for our families and for all those important things in our lives, we might also think about all the important professional relationships that we have been so fortunate to develop and experience over our careers. Professionally, I am very thankful for many of the outstanding leaders…
Cheryl Perkins is participating in the Groceryshop Spring Meetup to be held online Tuesday through Thursday, March 9-11, 2021 from 12:30 pm to 3:15 pm ET. The largest Grocery & CPG event this spring, Groceryshop Spring Meetup is a virtual meetings program where participants engage in 15-minute online video meetings. As part of Groceryshop Spring…
Having a long-term strategy is more critical than ever, but the pressure to meet short-term profits can often come at the expense of long-term growth. To achieve long-term business goals, we will be sharing why many high-growth companies use the three horizon framework. What Is The Three Horizon Framework? There are several variations of the…
McKinsey Research predicts that in ten years, 140 million knowledge worker jobs could be replaced by office automation, and 75 million jobs by robots. Already we’re seeing it happen. What if it happens to you? Do you have a strategy? Our friend Robert Tucker over at Innovation Resource shares four ways to ensure your future…
Cheryl Perkins recently moderated a panel of e-com experts at the Consumer Goods Sales & Marketing Summit. The panel included Lee Bogner, Mars global e-commerce architecture leader and strategist; Surabhi Pokhriyal, global director e-commerce acceleration, Johnson & Johnson; and Claudia Fenske, WD-40 Company sales director. Read more here: Digital Gets Delivered
Innovationedge’s Cheryl Perkins is the Chairperson for this year’s Consumer Goods Sales & Marketing Summit.
With a portion of our Innovationedge team located in Winnebago County in Northeast Wisconsin, we are fortunate to be part of a thriving NEW North innovation ecosystem. Created in 2005, NEW North is a non-profit, regional marketing and economic development corporation that fosters collaboration among private and public sector leaders. The following Wisconsin counties make…
Innovating During Times of Uncertainty
Times of crisis force us to think differently as entrepreneurs and leaders within our organization. As many of the systems we used just months ago become antiquated, it is critical to develop new pathways to move forward. Embracing innovation is key. Here’s how you can push yourself out of the comfort zone and explore unfamiliar…
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