Appleton, Wis. (October 29, 2007) — Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer for Kimberly-Clark, announced today she has partnered with author and marketing expert Hunter Hastings to deliver a webinar on “Insights to Innovation.” The webinar is geared for anyone wishing to significantly improve innovation in their organization through new insights capabilities and tools, and will run on Oct. 30 at 2 p.m. Eastern.

The announcement comes the same day as the release of Hastings’s new book titled, Improve Your Marketing To Grow Your Business, in which Perkins shares her expertise on how building a new insights capability delivers innovation.

“Insights are the raw material for innovation. If you have identified an insight about your customer’s or consumer’s needs, it’s possible that you can meet those needs in a unique and superior way. In this book as well as in the webinar, I cover the critical nature of insights that shed light on the motivations that drive behavior,” said Perkins, President of Innovationedge.

Perkins helped Hastings pen one of the chapters in the book, and the foreword is by her friend and former boss Tom Falk, CEO of Kimberly-Clark. For more information on Hastings’ book from Wharton School Publishing, click here.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit

About the Author
Hunter Hastings is the co-founder and CEO of EMM Group (, an enterprise marketing management consulting firm that helps clients unleash growth by applying best practice-based marketing processes and marketing technology. Hastings has led innovative marketing consulting practices throughout the world, ultimately founding the revolutionary marketing approach now called enterprise marketing management. 

For the latest innovation trends and insights, be sure to check out Cheryl’s “On the Edge” Blog page at

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