Archive for April, 2008

Podcast 002 – Creating an Innovative Culture

April 21, 2008 Pat Clusman No Comments » Podcasts

Speaker: Cheryl Perkins

Every company has its own unique culture. Your company’s culture is defined by many elements. Cheryl Perkins, Founder and President of Innovationedge, defines an innovation culture as one focused on seeking novelty, embracing change and recognizing opportunity where none existed before. She believes there is no “one right way” to create an innovative culture. To her, it is all about creating self directed teams that analyze and recognize patterns, create new insights about their customers, shoppers and users and deliver winning solutions to market.

Innovationedge’s Jeff Lindsay to discuss how to Complete the Circuit of Innovation

April 14, 2008 Cheryl Perkins No Comments » Press Releases


Appleton, Wis. (April 14, 2008) — Learn how to complete the circuit of innovation with Jeff Lindsay of Innovationedge as he presents “Bridging the gap between corporations and external inventors: Completing the circuit of innovation” at the April 17 WIN-Northeast meeting.

The event will be held at the D J Bordini Center, 5 Systems Drive, near the Fox Valley Technical College campus in Appleton. Registration and networking begin at 4:45 p.m. The cost is $5 for WIN members, $10 for non-members and included with WIN corporate memberships.

Innovationedge is a firm that helps companies strengthen their innovation and intellectual asset strategy, and helps inventors get their products to market. Inventors and entrepreneurs often face puzzling barriers when seeking to tap into the power of major corporations to commercialize their products or services. Lindsay, the company’s director of solution development, will explore some of these barriers, including several “innovation fatigue factors” and strategies for overcoming them.

Lindsay will also explain tailored marketing strategies and development of an intellectual asset portfolio, including low-cost intellectual assets other than patents, that tells a story in synch with the marketing story.

Prior to joining Innovationedge in 2007, Lindsay spent 13 years with Kimberly-Clark Corp., where he was corporate patent strategist and senior research fellow.

The event is hosted by Fox Valley Technical College through the Bordini Center.

WIN is the membership subsidiary of the Wisconsin Technology Council, the independent, non-profit science and tech policy advisers to the governor and the Legislature. To join WIN, go to or contact Liz Katz at 608-442-7557, ext. 27 or e-mail Liz.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit