Archive for May, 2008

Julie Gerstle joins Innovationedge team

May 22, 2008 Cheryl Perkins No Comments » Press Releases


Appleton, Wis. (May 20, 2008) — Cheryl Perkins, Founder and President of Innovationedge, is pleased to announce the addition of Julie Gerstle to her team.

As Innovationedge’s Business Development Leader, Gerstle leverages her expertise in strategy development and marketing to help clients identify and execute innovative change, enabling them to harness disruptive innovations to succeed in an increasingly competitive market.

Gerstle brings more than a decade of experience in marketing and strategic planning for hi-tech and consumer companies. She is also a graduate of Princeton University and received her MBA (with distinction) from Oxford University Said Business School. Prior to moving to the Fox Cities area, she was an account executive for BBDO where she led advertising campaigns for Wrigley’s Spearmint. Gerstle also conducted in-depth competitive analysis as a Market Intelligence Analyst at IBM, which resulted in leading and implementing growth plans as a product manager for IBM’s WebSphere Portal.

“Julie brings a dynamic excitement to our team and our expanding list of clients,” says Perkins. “Her valuable expertise helps clients to identify market gaps and opportunities, research competitive trends, and develop business plans that focus on turning great ideas into executable actions.”

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit

Satyam World Customer Summit 2008 – Palm Springs, CA

May 13, 2008 Pat Clusman No Comments » Event Info

Satyam is hosting its sixth “Satyam World Customer Summit,” an annual event held exclusively for our esteemed clients. The event will take place from May 18-20, 2008, at the La Quinta Resort & Club in Palm Springs, CA.

Cheryl will be delivering a keynote and panel discussion titled “Look Outside Your Industry for Innovation,” touching on open innovation, the lifecycle of innovation across different industries, the importance of strategy, and culture.

Rapid Fielding of Innovation – Savannah, GA

May 13, 2008 Pat Clusman No Comments » Event Info

Join Cheryl Perkins for the Rapid Fielding of Innovation Conference in Savannah, GA on September 29-October 1, 2008. Sponsored by the National Nanotechnology Manufacturing Center, this working symposium will drill down the precise requirements for driving nanotechnology to military and commercial marketplaces.

Cheryl will share her knowledge with attendees in a keynote titled “Open Innovation: Partnering to Deliver Commercial Success.” She will deliver models, processes and metrics to enable leaders to find the right partners to deliver commercial solutions.

Nanotech Event Logo

Click here for more information and registration.

Podcast 003 – Portfolio Management

May 9, 2008 Pat Clusman No Comments » Podcasts

Speaker Roy Lubke

Many companies find success with one or two major breakthrough products or service offerings, then fail to build on their success with new and exciting offerings. It may not be that they aren’t coming out with enough offerings, but they may be developing too many products or services. Other issues companies may face include weakness to competitive offerings, proper balance across price tiers, or the wrong mix of long term versus short term objectives. This podcast highlights how portfolio management principles can help realign your company and focus on doing the right things to grow your business.