Appleton, Wis. (May 20, 2008) — Cheryl Perkins, Founder and President of Innovationedge, is pleased to announce the addition of Julie Gerstle to her team.

As Innovationedge’s Business Development Leader, Gerstle leverages her expertise in strategy development and marketing to help clients identify and execute innovative change, enabling them to harness disruptive innovations to succeed in an increasingly competitive market.

Gerstle brings more than a decade of experience in marketing and strategic planning for hi-tech and consumer companies. She is also a graduate of Princeton University and received her MBA (with distinction) from Oxford University Said Business School. Prior to moving to the Fox Cities area, she was an account executive for BBDO where she led advertising campaigns for Wrigley’s Spearmint. Gerstle also conducted in-depth competitive analysis as a Market Intelligence Analyst at IBM, which resulted in leading and implementing growth plans as a product manager for IBM’s WebSphere Portal.

“Julie brings a dynamic excitement to our team and our expanding list of clients,” says Perkins. “Her valuable expertise helps clients to identify market gaps and opportunities, research competitive trends, and develop business plans that focus on turning great ideas into executable actions.”

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit

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