FOR IMMEDIATE RELEASE

Neenah, Wis. (January 1, 2008) — Cheryl Perkins, President and Founder of Innovationedge, has announced a partnership with the UK-based research firm Pure Insight. The partnership will provide real-world insights and innovation best practices from thought-leading practitioners via a library of Web-based presentations.

Innovationedge will be the sole U.S. solutions provider to host Pure Insight Web seminars, or “Webinars,” which will enable corporate innovation leaders, inventors and entrepreneurs to access the most current innovation best practices right from their desktop.

The Webinars will cover a range of topics including strategy, structure, culture, open innovation and portfolio management, to name a few. Each Webinar presentation will provide examples and insights into ways to implement leading-edge innovation practices, and allow listeners to hear the successes and challenges directly from those who have successfully faced and solved them.

“The unique partnership between Innovationedge and Pure Insight provides a wide range of educational opportunities for anyone who leads their company’s innovation charge, as they look for ways to build their internal capabilities and grow their organizations through structured innovation practices,” said Cheryl Perkins. “Webinars allow us to efficiently provide innovation insights to the right people at the right time.”

“We are excited to work with Innovationedge to expand the reach of our insight driven Webinar offering into North America and to build on the success we have experienced by working with some of the most admired companies in Europe,” said Klaus Schnurr, co-founder and Chief Executive of Pure Insight. “The partnership will allow us to expand our network of global thought leaders to deliver even greater value products and services for our customers.”

Both live and recorded Webinar sessions can be found at Innovationedge’s Webinar Page.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit Innovationedge.com.

About Pure Insight:

Pure Insight specializes in providing strategic and practical business information for practitioners in design, product development, innovation and technology. With over 300 corporate customers and 500 contributors across 20 countries, its practical tools and information are delivered in convenient formats suited to the demands of busy professionals. Webinar customers include 3M, Goodyear, Bayer, Boston Scientific, Clorox, FedEx, Honeywell, Procter & Gamble, Unilever, Xerox, and many others.

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