For Immediate Release


(Madison, Wis.) September 17, 2007 — Cheryl Perkins, Founder and President of Innovationedge and former Chief Innovation Officer for Kimberly-Clark will share her Open Innovation expertise at the upcoming PDMA/SCIP conference in Madison, Wis., titled, Product Development and the Role that Competitive & Market Knowledge Can Play in Product Innovation.” 

“Open-source business models and collaborative approaches to innovation and business growth are a must-have in today’s changing global economy,” said Perkins, Founder and president of Innovationedge. “Attendees will learn new strategies, processes and tools for creating stronger interdependencies with the right partners.”

Perkins will be joined by executives from Motorola, Kimberly-Clark, Rockwell Collins Avionics, Applied Marketing Concepts, Aurora WDC and Bou-Matic, for a full day of dynamic presentations and a panel discussion of innovation experts.   The event is Thursday, September 19 at the Olbrich Botanical Gardens from 8:15 a.m. to 4:30 p.m., and is co-sponsored by the Wisconsin Chapter of PDMA (Product Development & Management Association) and SCIP (Society of Competitive Intelligence Professionals).  

For more information or to register, visit the Wisconsin PDMA Web Site.

About Cheryl Perkins and Innovationedge

Innovationedge is a strategic innovation company founded by Cheryl Perkins to lead companies to identify and transform insights, designs, technologies and capabilities into total solutions and new-to-the-world innovations. The company breaks barriers to help executives define their strategy, develop capabilities, design a winning organizational structure and deliver breakthrough innovations through a robust growth pipeline. Innovationedge also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit

About PDMA 

The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. The PDMA provides resources for professional development, information, collaboration and promotion of new product development and management. The Wisconsin chapter was established by a team of professionals and relies on the volunteer work of its members. Contact  for more information.

About SCIP

The Society of Competitive Intelligence Professionals (SCIP) is the only global not-for-profit membership organization for everyone involved with the development and use of competitive intelligence. SCIP’s mission is to enhance the success of its members through leadership, education, advocacy and networking. For more, visit  

Media contact:

Amy Spreeman
Marketing Strategy and Communications

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