New Wipe Dispenser Receives Innovation Award for Modern Style and Ease of Use

FOR IMMEDIATE RELEASE

Appleton, Wis. (July 7, 2008) — Innovationedge, a global strategic innovation consultancy, assisted in the development of KlenzPod™ which recently won the inaugural Innovation Award at the annual World of Wipes (WOW 2008) Conference. Mick Gordon, the inventor of KlenzPod, was honored for his innovative approach and elegant solution to the lack of efficient wet wipe disposal facilities on the market. This award-winning new system was developed for offices and public buildings to provide employees and customers easy access to single wet wipes.

“I am truly delighted that KlenzPod has won the Innovation Award at WOW 2008. KlenzPod and the related suite of products have received numerous top awards at some of the biggest inventors shows in the world. However, this accolade is particularly important because it has been awarded by those directly involved in the non-woven industry who understand the industry and the commercial impact that KlenzPod could have,” says Gordon.

The stylish new KlenzPod system introduces a suite of patent-pending innovations to many industries, including consumer use, industrial applications, food service and health care. The key innovation in the KlenzPod system is the NippleNozzle™, which allows only one wipe to be pulled from the dispenser every time. This provides easy use, prevents moisture loss and eliminates unnecessary waste. The elegant dispenser can also be mounted securely to walls, medical trolleys, bathroom stalls and changing stations in office facilities, hotels, or restaurants.

“We have purposely designed the system to not only be easy to use, but also look great. The KlenzPod is receiving enthusiastic acceptance from those who would like to install them where appearance is of critical importance in addition to functionality,” says Mick Gordon, inventor of KlenzPod. “Everyone who sees them loves them, so we hope we can come to an agreement with a major manufacturer in the near future and get the product out to a very eager public as soon as possible.”

Also attending WOW 2008 was Cheryl Perkins, CEO and founder of Innovationedge, who along with her colleagues, assisted with the development of the product. Innovationedge is continuously dedicated to assisting in the development of new and innovative products, including new ways to improve hygiene.

“We are thrilled to be part of an award-winning innovation that will add value across many industries and provide businesses with a stylish, fast and easy solution to keep their employees healthy,” said Perkins. “At the end of the day, business is important, but if your business can improve the lives of others, it’s a great feeling.”

The WOW 2008 Conference, held in Chicago from June 16-18, was organized by INDA, Association of the Nonwoven Fabrics Industry and devoted solely to wipes. The WOW Awards recognize and reward the industry members who bring innovative and value-added processes and product enhancements to the wipes market. KlenzPod was among five other products nominated by the industry earlier this year.

About Innovationedge:
Innovationedge is a global strategic innovation consultancy based in Wisconsin. The team’s fearless champions of innovation break barriers to help executives define their business strategy, develop new capabilities, design a winning organizational structure, and deliver breakthrough innovations through a robust growth pipeline of solutions and new-to-the-world innovations. The company also gives inventors an edge by crafting winning business propositions and creating strategic corporate partnerships that deliver commercial success. For more information, visit Innovationedge.com

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