Nintendo is releasing what might be the first big-budget console game that can pull in that ever elusive segment: mothers. I blogged about the Wii craze last year, pointing to the ALPHA MOM as the key audience Nintendo looked to in creating video games that would spur their children to get off the couch. For [...]

Advertisers have spent a fortune trying to measure how we see their ads, when we see them, and who we are. Online it is easier than in television and print.
Now, some entrepreneurs have introduced technology to equip billboards with tiny cameras that gather details about passers-by — their gender, approximate age and how long they [...]

[ January 26, 2009 to January 28, 2009. ] Join Cheryl Perkins as she chairs the 8th Annual International Congress on Open Innovation and Co-Development. The event is jointly sponsored by Management Rountable (MRT) and the Product Development and Management Association (PDMA) and takes place January 26-28, 2009 in Scottsdale, AZ, at the Radisson Fort McDowell Resort.

This year’s program, CoDev ‘09: Building Open Innovation [...]

If you want to be on the cutting edge of the latest industry trends and insights for your company’s strategic partnerships, here’s a conference you won’t want to miss this year. I’m chairing the 8th Annual MRT/PDMA International Congress on Open Innovation and Co-Development (Also known as CoDev 09!)
This year’s program will be [...]

Here’s a fantastic article on one of my clients! Innovationedge has been working with an inventors Gene Gordon and his son Peter Gordon of Germgard Lighting, LLC. They’ve invented a product called Glovegard, a medical exam glove sterilization device that efficiently kills bacteria. It works by exposing a gloved hand to Ultraviolet C light [...]

Innovationedge leverages a proprietary approach called “Completing the Circuit of Innovation®” to connect the innovations to the marketplace. The June 2008 newsletter describes their approach for creating a competitive edge by crafting intellectual asset strategies and winning business propositions. Listen to podcasts and hear how inventors and entrepreneurs are engaged in creating disruptive innovations, [...]

Speaker: Martha Silcott

Inventor Martha Silcott speaks about what it takes to successfully bring products to market. In this Podcast, she shares the challenges of being an inventor and insights of early challenges, such as manufacturing prototypes. Martha also provides some advice on protecting your inventions, joining inventor forums, and preparing for the duration.

 

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Speaker: Brian Fried of Think Up Designs

Prolific inventor Brian Fried, President of Think Up Designs, speaks about what it takes to successfully bring products to market. In this Podcast, he shares the challenges of being an inventor and offers hints for those just beginning the process of getting an idea to market. Brian also provides some insight on protecting your inventions and never giving up

 

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Speaker: Jeff Lindsay

Jeff Lindsay, Director of Solution Development at Innovationedge, explores disruptive innovation. After offering Innovationedge’s definition of disruptive innovation, Jeff gives some examples of different innovations that fall into that category. He also addresses the advantages and disadvantages of introducing a disruptive innovation into the marketplace, as well as some of the challenges involved. He also introduces some case studies from companies that have both profited from and passed by innovations that have since changed how consumers behave. Jeff concludes by letting listeners in on some upcoming disruptive innovations from Innovationedge.

 

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Speaker: Cheryl Perkins

Cheryl Perkins, Founder and President of Innovationedge, addresses the challenges and struggles of delivering growth and true innovation. Innovation is not a formula and is not one-size fits all. In this Podcast, Cheryl describes the Circuit of Innovation, a trademarked, proprietary capability offered by Innovationedge. She explains the necessity of a roadmap to deliver disruptive innovation, and changing what the world needs instead of having the world change you.

 

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