Speaker: Cheryl Perkins

“Innovation” – What is it?

We know what innovation is when we see it but what do we mean by innovation anyway? Corporate leaders looking to infuse innovation into the structure and DNA of their business are looking not only for a definition, they need the “what” and the “how.” Cheryl Perkins, Founder and President of Innovationedge, defines the “what” as creating and delivering new and more effective products and services to your customers or consumers better and sooner than your competitors. She also describes “how” to deliver economic value with innovation. Those who strive to understand and anticipate how trends affect us emotionally, physically and spiritually truly “get” innovation.

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