Navigating the De-Influencing Movement: Ensuring Brand Relevance Amidst Changing Consumer Dynamics
In an era defined by the pervasive influence of social media, the rise of influencers has revolutionized brand marketing strategies. With their vast reach and persuasive power, influencers have enabled companies to tap into new consumer segments and amplify their brand messages. However, as consumers become increasingly discerning and demand more authenticity, a phenomenon known…