This image from Innovationedge is used in our book, Conquering Innovation Fatigue, to describe the relationship that needs to exist between intellectual assets and the marketing plan to complete the circuit that connects the power of the market to inventors. Leave out either a sound IA strategy (holistic or 360 IA™) or the marketing plan,…
A lot of game-playing going on in San Francisco this past weekend, as thousands of game designers, programmers and executives attended the Game Developers Conference. The attendees gather each year to exchange ideas and shape the future of the industry. From an innovation standpoint it was interesting to note the top buzz was around motion…
Imagine walking through a shopping district after hours, pointing your cell phone through a window at something you want to buy—and making your purchase on the spot. Many of our nation’s retailers will soon be using barcode scanning technology to allow people to window shop with their cell phones. It’s one way retailers are strengthening…
When an earthquake shook Haiti’s capital Port au Prince in January, communicating by cell phone was impossible. The cell towers high in the hills of the capital city that covered most of the island nation became inoperable. But a new palm-sized fuel cell that turns water into electricity might be a game changer in developing…
When an earthquake shook Haiti’s capital Port au Prince in January, communicating by cell phone was impossible. The cell towers high in the hills of the capital city that covered most of the island nation became inoperable. But a new palm-sized fuel cell that turns water into electricity might be a game changer in developing…
Consumer Goods Technology had a cover story that indirectly revealed some secrets of successful innovation. Alarice Padilla’s “Game-Changing Innovation: The maker of Louisville Slugger Revolutionizes the Sporting Good Market with Bionic Glove Technology” describes the rise of a new sports glove that gives athletes better control. The glove has a unique padding system that fills…
Innovationedge is pleased to announce the release of a new white paper on sustainability and green strategy. The paper, “Green Innovation: Do You Have a G-Rated Business™?” is available in PDF form. It includes a brief excerpt from Conquering Innovation Fatigue, our recent book published by John Wiley & Sons. Here are the opening paragraphs:…
In this Pixetell video presentation, Jeff briefly discusses the social side of innovation and gives a plug for one of our favorite books, Never Eat Alone by Keith Ferrazzi, a resource that can help corporations and individuals better “feed innovation.” Keith’s book, coupled with the insights we provide in Conquering Innovation Fatigue, can help you…
Although we have yet to discover the whole story of the underlying causes of the unintended acceleration of Toyota vehicles, I suspect that we may be seeing more of these dangerous types of incidents in the future. A growing culprit will be the complex computer software and hardware systems that run the machines that we…
Does your company Blog, Tweet or Facebook (yes, it is a verb these days!) to communicate to your customers? Nearly 80 percent of the Fortune 500 companies do. And nearly all of the Fortune 100 companies wouldn’t be without some form of social networking. Twitter, Facebook, YouTube and corporate blogs are all ways to have…
