Archive for July, 2009

There’s no reason to let “innovation fatigue” get in your way!

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We’re incredibly excited about the response to our new book, Conquering Innovation Fatigue: Overcoming Barriers to Personal and Corporate Success.

My colleagues and co-authors Jeff Lindsay of Innovationedge and Mukund Karanjikar PHD of Technology Holding wrote the book for inventors, entrepreneurs, researchers and leaders seeking success through innovation.

We set out to reveal the sometimes hidden “innovation fatigue factors” (there are nine of these barriers we’ve identified), that can block the path to innovation success. Not only do we identify them for the reader, we explain practical ways to overcome them.

We also wanted to personalize this journey by taking a unique look from each of our own perspectives at the challenges innovators face. We draw upon case studies of success and advances in innovation theory and practice to show how innovation can be energized to conquer innovation fatigue.

Check out the book reviews and order a copy for yourself here! Our hope is that the book will show you that understanding and overcoming these barriers is vital not only to you, as an inventor, entrepreneur, or researcher, but also to business leaders, licensing professionals, IP professionals, corporations, and even leaders of nations!

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7 July 09: BusinessWeek

July 7, 2009 Cheryl Perkins No Comments » Media Coverage

BusinessWeek 20 Great Summer Reads

Conquering innovation fatigue book on BusinessWeek.com

Food Trends: Processors Feel the Bite of the Economy

I’ve been looking at trends in the food manufacturing realm lately, and while the processors are feeling the crunch of our economic climate as are most businesses, some analysts are predicting big problems in store for the entire industry.

In fact author Hank Cardello, a food industry expert and author of Stuffed: An Insider’s Look at Who’s REALLY Making America Fat, says that food processors need to pay much closer attention to emerging health trends and not just the economy. He predicts that if manufacturers don’t stop producing overweight foods, they could face a fate similar to auto manufacturers who continued to produce overweight cars with a focus on short-term profits and a lack of innovation.

This former executive at Coca-Cola¬† even compares gas guzzlers in the auto industry to “weapons of mass consumption,” and talks about how products like the 14-hundred calorie Hardees Thickburger is equally to blame.¬† I can’t say as I disagree with him. Remember how the auto manufacturers missed the market signal that “smaller is better?” Remember when gas prices rose to $4 per gallon how consumers quickly began to look for more efficient cars?

With the food industry giving us more than 30 percent more calories than in the 1950s, perhaps it’s time for these processors to look at trends more seriously and re-invent their offerings.

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