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Jul 2010: pdma Visions Magazine
Cheryl’s article, “Companies expand commitment to innovation; planning becomes a priority,” was featured on pages 32-35 of the July 2010 edition of PDMA Visions. The article provides highlights from the 9th annual PDMA/MRT CoDev conference that was held in Scottsdale, Ariz., in January. Click here to view Cheryl’s full article.
Audio: Cheryl Perkins on Inventors Digest’s “Got Invention Radio”
March 25, 2010: Inventor’s Digest’s Got Invention Radio Cheryl Perkins shares her experiences in corporate innovation, assisting inventors with preparing ideas & business plans, the definition of an idea to commercial success, and knowing your potential customer prototypes. Listen to the show
May 09: Insight on Business
InForum: Connecting you with thought leaders for insight on innovative ideas that work: Insight Magazine, May 2009 Obstacles to business success are everywhere today. Nobody has all the answers – but successful leaders in the New North have found innovative ways to profit and thrive. To share the best advice with out business-to-business readers, Insight…
April 1, 2011: Plastics News
Protect Intellectual Property By: Cheryl Perkins and Jeff Lindsay Read Full Article With the expectations of sustainable products a growing concern for consumers, bioplastics are becoming an increasingly important part of the plastics industry. Just like auto companies are searching for alternative sources of energy for transportation vehicles, chemical companies are searching for alternatives in…
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
November 2007: Marketplace Magazine
To The Edge Cheryl Perkins has no qualms about walking into a Fortune 50 company and telling the top leaders how to make big changes. Indeed, they invite her. First she listens to their story. Then she and her team from Innovationedge chart a roadmap to help steer the company down a path for breakthrough…