How a billion dollar startup moves offline

Posted by Cheryl Perkins on September 6, 2016

Online shopping is expected to reach half a Trillion dollars this decade. Everyone thought brick and mortar stores would be replaced by online shopping, and yet real retail shops bring in 10 times what online stores do.

Here’s an interesting profile of two entrepreneurs who started thier venture from a New York apartment, hoping to get consumers to play in both spaces at the same time (rather than either/or).

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