Does your brand use Snapchat?

Posted by Cheryl Perkins on August 17, 2014

For those of you who have never heard of Snapchat, a social media platform that is here today and gone…today, there might be a gem or two you can glean for your business with this app. Did you know that more than 400 million messages are received on Snapchat every day? That gets my attention.

According to Business Insider

  • Snapchat has about 60 million total installs, making it larger than Instagram when it sold to Facebook for $1 billion.
  • Of those 60 million installs, Snapchat has about 30 million monthly active users.
  • Fifty-five percent of monthly active users use Snapchat daily. That’s 16.5 million people.

Here’s some more interesting stats from Fast Company:

A recent Comscore report found that Snapchat was the third most popular social app among 18-34-year-olds (behind Facebook and Instagram, but ahead of Twitter, Pinterest, and Vine). And if you look at just the 18-24-year-old base, the app has 50% penetration. The company is said to have about 30 million active users and claims that people send and view more than 700 million pictures and 500 million “stories”–which allow brands to create longer narratives that last 24 hours–a day.

Fast Company recently featured the brands that have tapped into this market with unique and game-changing Snapchat advertising, such as McDonalds, Taco Bell and General Electric:

GE Tweet

Check out more here.

Five hottest innovation tools

Posted by Cheryl Perkins on August 15, 2014

20060513_toolbox wiki commonsMy friend Robert Tucker has put together what I think is a great list of the top innovation tools trending now, from ideation tools, commercialization tools, idea management tools, selection tools, and so forth. I like these because he includes case studies and real examples of how these tools are working in our current climate.

I’ll share the first one here, and let you browse the list over at his Innovation Resource blog:

1. Lean Startup Movement: Taking Silicon Valley by Storm

General Electric’s recent adoption of this tool is reported to be the biggest new movement in the company since Jack Welch embraced 6 Sigma in 1995. This hot tool originated in Silicon Valley, as a process mapping system for tech startups. Today it is increasingly being adopted by larger multinationals to decrease time to market and bloated budgets. Similar to the business model canvas tool, it addresses the most pressing question innovation practitioners face: How do you get new things done faster and cheaper in today’s world of strangulating bureaucracy, rising costs, and 6 Sigma controls? The answer, according to Lean Startup evangelists, is: instead of heaping money on ideas, be stingy. Encourage everybody to think like a startup. Dole out very limited budgets, form cross-functional teams, and streamline development of new products and services that have the potential to disrupt markets because of differentiated value propositions.

GE’s program, called FastWorks, has given the movement a tremendous boost. Already, 40,000 employees have been trained after CEO Jeffrey Immelt green-lighted the biggest internal movement since Jack Welch adopted 6 Sigma  in 1995. Each business unit has a “growth board,” which meets to give thumbs up or down to potential projects. Thus far, some 300 projects have been approved. Before, a development team might have spent four years building a new product based on marketing surveys. FastWorks promises to cut development time in half. What’s the right value proposition? The Lean Startup method suggests constantly taking your prototypes before customers throughout the development process to get real world feedback, and course correction in half the time and at half the cost.

Read the next four innovation tools here.

Filed Under: Innovation

How to feel the world!

Posted by Cheryl Perkins on August 13, 2014

A fantastic innovation I shared on our Innovationedge Facebook Page. I thought I’d share it here as well. Are you connected to our social media?

Synthetic brain-like tissue created with healing in mind

Posted by Cheryl Perkins on August 5, 2014

Bioengineers have created a brain-like tissue that is three-dimensional, and is very close to the real thing! It functions in much the same way and can be kept alive in the lab for more than two months.  This is going to be an incredible advancement in the study and healing of brain trauma cases and disorders that until now were very difficult to study in real time.

The brain-like tissue was developed at the Tissue Engineering Resource Center at Tufts University in Boston.

Read more about it here:

Could we be close to man-made cow’s milk?

Posted by Cheryl Perkins on July 26, 2014

The food sciences industry has made a startling advance this week as reported by the Washington Post. Apparently making a synthetic version of cow’s milk can be surprisingly easy:

Biohackers Ryan Pandya and Perumal Gandhi are working on crafting a plant-based concoction that’s nearly identical in makeup to what’s found in grocery milk.

To achieve this, they’ve gone so far as modifying sunflower oil so that it can take on a structural composition similar to milk fats, substituted lactose with galactose, a nearly indistinguishable sugar, and culturing yeast to release casein, a natural animal milk protein. If successful, the process they’ve developed could someday be used to churn out a wide range of dairy products, such as cheese, butter and yogurt.

The duo, both with bioengineering backgrounds, are the co-founders of Muufri, a San Francisco-based start-up that hopes to fashion the idea of lab-brewed milk as a more humane alternative for consumers. Funded by Singularity University’s Synthetic Biology Accelerator program, they’ve spent the last few months in a lab at University College Cork in Ireland, where they’re closing in on a prototype batch that’s 100 percent animal-free.

Read more:

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Are slums the model for sustainable living?

Posted by Cheryl Perkins on July 25, 2014

There is a fascinating climate change article over at International Business News this week, detailing how sustainability designers are looking to slums as a “proving ground” for experiments in innovation and new methods of local transit–particularly via cable car or gondola.

In the past decade or so, cable car transit systems have become increasingly popular in Brazil, Colombia and Venezuela, especially in hillside slums where the only other way down is by narrow, zigzagging walkways and corridors. The soaring lifts carry commuters over the rooftops of the shanties, making the trek considerably easier and connecting residents with hospitals, train stations and commercial centers below.

In Rio de Janeiro, a six-station gondola lift that runs above the city’s Complexo do Alemão favela has turned a 1 1/2-hour hike to a nearby commuter rail station into a 16-minute aerial hop. In addition to a cable car system of its own, Medellín, Colombia, has an impressive, 1,200-foot covered escalator that slices through the sloped, densely populated community of Comuna Trece.

Read more here:

Up close, nature is incredibly innovative!

Posted by Cheryl Perkins on July 22, 2014

I came across an amazing collection of up-close images taken via a high-powered microscope the other day. I found it over at Washington Post, and it shows what we can’t see with our naked human eyes.  From toe hairs on a gecko to bubonic plague bacteria, nature is full of beautiful surprises. What can we learn from these?
See the slide show here:

Ice cream for 3-D Printed treats

Posted by Cheryl Perkins on July 21, 2014

Did you know you can make tasty desserts via 3-D printing?  Yes, you can whip up a pizza, a burger and now even ice cream. Students at MIT did this recently with their “Solidoodle printer,” which they designed to be able to customize ice cream treats. But the real challenge with ice cream is the temperature, reports Digital Trends:

The 3D printer was placed inside a small freezer, while the printed mixture itself was sprayed with a liquid nitrogen solution. After several less-than-impressive early runs, the setup eventually printed a star-shaped dessert that might one day appear on a restaurant menu.

“We were inspired to design this printer because we wanted to make something fun with this up-and-coming technology in a way that we could grab the attention of kids,” Kristine Bunker told TechCrunch. “We felt that it was just as important to come up with a new technology as it was to interest the younger generation in pursuing science and technology so we can continue pushing the limits of what is possible.”

The MIT students had to modify their $499 Solidoodle printer to move the base of the device outside its original enclosure to leave room for the liquid nitrogen cooler. The challenge then was to create a mechanism that meant all the parts of the design were cooled in equal measure.

Read more:

A safety check…

Posted by Cheryl Perkins on July 19, 2014

Date rape is a global problem, and drug-laced drinks are often tied to trafficking of women. I wish we didn’t need to think about the need for innovations like this one. Fortunately, there are companies that do think about safety at a time when there are some who will take advantage of women in this way.

It’s called “” (short for Personal Drink ID), and it is a small battery-operated kit the size of a stick of gum. When dipped into a soda or cocktail, it can detect even the smallest traces of drugs like Rohypnol, zolpidem, and other benzodiazepines.
Digital Trends reports this:

According to founder J. David Wilson, the hardware uses the same technology that the US DEA has employed for years, just shrunk down to a smaller size. Once dunked into your drink, the collects a small sample, analyzing its density, resistance and temperature to determine if a foreign agent, like rohypnol, has been introduced. And as you’d expect from any modern gadget, the can also pair and function in tandem with your smart phone, accessing an extensive database of drink profiles and alerting you with a text or call that your drink has been tampered with.

The company behind the device has already ironed out most of the wrinkles in the technology and produced a number of working prototypes, so now it’s turning to Indiegogo to raise funds for large-scale production. If it can raise $100,000 over the next 40 days, the team aims to have on sale within six months. If/when it officially launches, the device will sell for around $130, but if you back the project now you can snag one up for just $75.

Have you heard of “Fog harvesting?”

Posted by Cheryl Perkins on July 15, 2014

MIT students are learning how to take the moisture from the atmosphere to nourish some of the driest places on the planet, thanks to new technology and innovative thinking.  The fog harvesting equipment is especially useful in central Chile, where a series of mesh-patterned nets are trapping and and condensing tiny droplets of moisture from the dense coastal fog. As the water accumulates, it drips into containers that can then be used to deliver much-needed potable water in arid areas where it is needed.

It looks like this:

Read about it here: