2 Sept 08: Marketplace Magazine

Cheryl Perkins’ blog on her recent biomimicry teachings/ learnings at the San Diego Zoo was featured on the San Diego Zoo’ Biomimicry homepage. Biomimicry is a new discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems, also known as “innovation inspired by nature”, according to the Biomimicry…

BusinessWeek 20 Great Summer Reads

Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Innovation Survey Reveals Corporations’ Efforts Not Just Focused on Cost Savings” on Yahoo! News on June 30. Click below to view the full article. YahooNews_7.1

Overcoming Obstacles To Innovation The American Institute of Engineer’s CEP Magazine featured Cheryl Perkins and Jeff Lindsay of Innovationedge in their September issue in an article about their recent book topic, Conquering Innovation Fatigue. Click to Read Article

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Cheryl Perkins, one of Consumer Goods Technology’s board members, joins the rest of the board to examine big changes to come in consumer goods. Click here to read the full article.