2 Sept 08: Marketplace Magazine
How to speak the language of alphamoms: Marketplace Magazine, September 2, 2008
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May 2011: Insight Magazine
May 2011, Insight Magazine If your office employs a diverse array of age groups, chances are you experience a clash of temperaments now and then. To shed a little light on the issue, Insight invited Innovationedge President Cheryl Perkins to lead a…
Aug 08: Corporate Report Wisconsin
Wet wipe dispenser wins WOW award: Corporate Report Wisconsin, August 2008
The Future of Innovation
Perkins contributed an excerpt titled, “Future of Innovation… Personal Passion and Strategic Collaboration” in The Future of Innovation, edited by Bettina von Stamm and Anna Trifilova. Read her contribution here.
Trailblazing Women!
I am humbled and pleased to be included in this group of local women who have used their talents, wisdom, strengths (and yes, even weaknesses!), to create concrete inroads for women in industries where there had been but few paths before them. The cover photo is especially beautiful and striking. I’ve known Joyce Bytof for…
Business and Beyond Video
Companies today are facing many challenges in today’s economy which are impacting the way they are innovating. In this segment airing on CNN in markets across the country, Cheryl Perkins, founder of Innovationedge, discusses her experiences and insights on business methods, processes, and creating consumer experiences to remain competitive in the marketplace. [kml_flashembed movie=”http://31y.30b.mytemp.website/wp-content/uploads/mediakit/iebbvideo.swf” height=”240″…
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…