2 Sept 08: Marketplace Magazine

Recruiting and Retaining Top Talent: Cheryl Perkins, InnovationEdge By Cheryl Perkins, President, Innovationedge LLC More and more companies are facing talent management challenges. Downsizing, the aging of the workforce and the ongoing retirement of resources with years of institutional knowledge are making it even harder for them to have the right people, with the right…

BusinessWeek 20 Great Summer Reads

What most companies don’t know about using low-cost intellectual asset strategies pdma Visions Magazine, October 2010

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Protect Intellectual Property By: Cheryl Perkins and Jeff Lindsay Read Full Article With the expectations of sustainable products a growing concern for consumers, bioplastics are becoming an increasingly important part of the plastics industry. Just like auto companies are searching for alternative sources of energy for transportation vehicles, chemical companies are searching for alternatives in…

My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…