Cheryl will be this year’s conference chair at the 8th Annual International Congress on Open Innovation and Co-Development. The conference is sponsored by Management Roundtable (MRT) and the Product Development and Management Association (PDMA) and will be held from January 26-28, 2009, at the Radisson Fort McDowell Resort in Scottsdale, Arizona.

This year’s program, CoDev ’09: Building Open Innovation Capabilities for Higher Value Business Opportunities, will bring together top experts and advanced practitioners. They will discuss how companies can foster environments that allow open innovation to thrive and integrate multiple business models to achieve greater returns on their open innovation investments.

Prior to the conference, Cheryl is also conducting an interactive CODEV ’09 OPEN INNOVATION INTERVIEW SERIES where leading industry practitioners are discussing the value of open innovation and co-development.

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