Sept 09: Insight on Business

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

What most companies don’t know about using low-cost intellectual asset strategies pdma Visions Magazine, October 2010

Protect Intellectual Property By: Cheryl Perkins and Jeff Lindsay Read Full Article With the expectations of sustainable products a growing concern for consumers, bioplastics are becoming an increasingly important part of the plastics industry. Just like auto companies are searching for alternative sources of energy for transportation vehicles, chemical companies are searching for alternatives in…

Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.

Local leaders pen book to aid inventors: The Post-Crescent, October 18, 2009 Cheryl Perkins and Jeff Lindsay of Innovationedge in Neenah authored “Conquering Innovation Fatigue,” which reveals how to overcome the many barriers faced by innovators.

BusinessWeek 20 Great Summer Reads