Oct 2010: pdma Visions Magazine

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Cheryl Perkins: On the Leading Edge of Innovation BizEd Magazine, January/February 2011 If innovation is the go-to strategy of the decade, Cheryl Perkins wants to be the go-to consultant on the topic. She’s founder and president of Innovationedge, a consulting firm based in Neenah, Wisconsin, that helps companies and individuals develop innovations and business solutions….

How to speak the language of alphamoms: Marketplace Magazine, September 2, 2008

To The Edge Cheryl Perkins has no qualms about walking into a Fortune 50 company and telling the top leaders how to make big changes. Indeed, they invite her. First she listens to their story. Then she and her team from Innovationedge chart a roadmap to help steer the company down a path for breakthrough…

My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…

Cheryl Perkins’ blog on her recent biomimicry teachings/ learnings at the San Diego Zoo was featured on the San Diego Zoo’ Biomimicry homepage. Biomimicry is a new discipline that studies nature’s best ideas and then imitates these designs and processes to solve human problems, also known as “innovation inspired by nature”, according to the Biomimicry…