Oct 2010: pdma Visions Magazine
What most companies don’t know about using low-cost intellectual asset strategies
pdma Visions Magazine, October 2010
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les Nouvelles: Journal of the Licensing Executives Society International
Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.
Trailblazing Women!
I am humbled and pleased to be included in this group of local women who have used their talents, wisdom, strengths (and yes, even weaknesses!), to create concrete inroads for women in industries where there had been but few paths before them. The cover photo is especially beautiful and striking. I’ve known Joyce Bytof for…
18 Oct 09: The Post-Crescent
Local leaders pen book to aid inventors: The Post-Crescent, October 18, 2009 Cheryl Perkins and Jeff Lindsay of Innovationedge in Neenah authored “Conquering Innovation Fatigue,” which reveals how to overcome the many barriers faced by innovators.
Audio: Cheryl Perkins on Inventors Digest’s “Got Invention Radio”
March 25, 2010: Inventor’s Digest’s Got Invention Radio Cheryl Perkins shares her experiences in corporate innovation, assisting inventors with preparing ideas & business plans, the definition of an idea to commercial success, and knowing your potential customer prototypes. Listen to the show
Oct 2010: Candy & Snack TODAY
The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…
The H.S. Group: Intransition
Cheryl’s article, “21st Century Challenges” appeared in The H.S. Group’s summer 2010 newsletter “Intransition.” The article discusses how companies can deliver top-line growth and true innovation in a tough business climate by overcoming the two-fold challenge of talent management and innovation. Click here to read the full article.