Oct 2010: pdma Visions Magazine

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Cheryl Perkins, Jeffrey Lindsay and Mukund Karanjikar were featured in the June 2010 issue of les Nouvelles for their book, “Conquering Innovation Fatigue.” Click the image below to view the article.

Protect Intellectual Property By: Cheryl Perkins and Jeff Lindsay Read Full Article With the expectations of sustainable products a growing concern for consumers, bioplastics are becoming an increasingly important part of the plastics industry. Just like auto companies are searching for alternative sources of energy for transportation vehicles, chemical companies are searching for alternatives in…

Who are the best open innovation speakers globally?: NESTA Connect blog, January 8, 2010

Innovationedge’s Innovation Industry Pulse Poll was featured in an article titled, “Enhanced value, customer experience trump prices” in the The Post-Crescent business section on July 13, 2010. Click the image below to read the article.

March 25, 2010: Inventor’s Digest’s Got Invention Radio Cheryl Perkins shares her experiences in corporate innovation, assisting inventors with preparing ideas & business plans, the definition of an idea to commercial success, and knowing your potential customer prototypes. Listen to the show