Oct 2010: pdma Visions Magazine

My brain, your brawn: The Wall Street Journal, October 13, 2008 Big companies are on the prowl for small businesses that will hand over their best ideas in exchange for a piece of the action “…Compensation for the entrepreneurs in these kinds of deals varies widely, depending on the idea and the company. Technologically advanced…

Cheryl Perkins: On the Leading Edge of Innovation BizEd Magazine, January/February 2011 If innovation is the go-to strategy of the decade, Cheryl Perkins wants to be the go-to consultant on the topic. She’s founder and president of Innovationedge, a consulting firm based in Neenah, Wisconsin, that helps companies and individuals develop innovations and business solutions….

Overcoming Obstacles To Innovation The American Institute of Engineer’s CEP Magazine featured Cheryl Perkins and Jeff Lindsay of Innovationedge in their September issue in an article about their recent book topic, Conquering Innovation Fatigue. Click to Read Article

The New Consumer: How Shopping Has Changed For Good Candy & Snack TODAY, September/October 2010 Cheryl Perkins, founder and president of Innovationedge, LLC, a brand consultancy, expands on this notion: “Private label continues to be a focus for innovation. We’re seeing retailers figuring out how to deliver quality products while still maintaining lower prices for…

Protect Intellectual Property By: Cheryl Perkins and Jeff Lindsay Read Full Article With the expectations of sustainable products a growing concern for consumers, bioplastics are becoming an increasingly important part of the plastics industry. Just like auto companies are searching for alternative sources of energy for transportation vehicles, chemical companies are searching for alternatives in…

Cheryl’s article, “Companies expand commitment to innovation; planning becomes a priority,” was featured on pages 32-35 of the July 2010 edition of PDMA Visions. The article provides highlights from the 9th annual PDMA/MRT CoDev conference that was held in Scottsdale, Ariz., in January. Click here to view Cheryl’s full article.