Could the smallest commercial gimmick in the world become a new trend in advertising?

Maybe not, but I couldn’t resist posting this innovative and unconventional way of delivering messages to customers.

At this year’s 2009 Frankfurt Book Fair a German book company, Eichborn, decided to create an ad campaign that was highly unusual, but effective nonetheless.  At their booth, company execs attached tiny ad banners to flies, and let them loose. That’s right–branded insects!

Check out people’s reactions to the can’t-miss ad delivery method:

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