One of my good friends Brian Fried, host of Got Invention Radio, invited me to come on his show for a four-part series, which aired late last week. You can listen online or download it here. Got Invention Radio is a wonderful show where inventors can call into the program and discuss their innovation ideas with experts. My colleague Jeff Lindsay has also been on Brian’s program before along with a number of other business leaders. (Check out the archive here.)
Our company does a lot of work with inventors who have fantastic innovative ideas for game-changing products, but need a little guidance taking their idea to market. I always tell them Step One is to get a clear definition of idea or invention before you can lay out the path to bring it to market.
People often get stuck in this stage because they haven’t thought through the time, processes and resources needed to make it happen. For instance, has the inventor mapped out what people and skills are crucial? One idea is to explore open innovation–those strategic partnerships that can take your ideas beyond your own brick and mortar walls.
My favorite part of the program was taking calls from inventors who had questions about licensing preparation and prototypes.
We want to help people with projects that will make a significant difference in the lives or habits of people. There are many inventions that are incremental–a little bit better and a little bit cheaper–but the true innovators are making that difference for consumers.